Insight Marketing Executive

Job Description
About JCDecaux JCDecaux is a global out-of-home advertising company, reaching +890 Million people daily, with more than 1 million advertising panels in more than 80 countries. JCDecaux is the only international player in the Middle East and has presence in 6 countries: United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Jordan. The Middle East business segment includes transport and street furniture advertising and offers a broad range of digital, static and experiential advertising solutions in strategic and highly sought-after locations and environments like highly-traffic streets, airports, metro and train stations. It all started 50 years ago when Jean-Claude Decaux had an idea that would change cities across the world
- to provide and maintain bus shelters free-of-charge paid for by advertising. Today, JCDecaux continues Jean-Claude Decaux's vision, delivering public amenities funded by advertising and a powerful communications channel for brand and client partners. Role Overview As an Insight Marketing Executive, you will serve as the commercial data and presentation engine for our Business Units – Abu Dhabi, Bahrain and Jordan. Since our sales team covers all business sectors, your mission is to transform complex audience metrics, mobility data, and market trends into highly persuasive, creative client pitch decks. This is a mid-level individual contributor role positioned between a junior and a manager. It is perfect for a data-driven marketer or strategic planner who loves storytelling, analytics, and building high-impact B2B sales enablement tools.

Key Responsibilities
- Commercial Pitch & Narrative Engine:
- Lead the end-to-end creation and graphic updates of all strategic sales decks, including M2 presentations, sectorial trends, seasonal opportunities, and special offer templates.
- Develop bespoke, tactical pitch decks tailored to specific client briefs.
- Deliver high-quality post-campaign and post-event analysis reports.
- Market Intelligence & Audience Data Management:
- Own and manage critical audience tracking metrics, including monthly passengers files and traffic snapshots.
- Run weekly press reviews and monitor competitive intelligence to identify new sales leads.
- Oversee data-driven artwork analysis tools (such as OPTIX Creative Heat Maps) to optimize client campaigns.
- Platform & Operational Support:
- Manage internal bookings and pipeline files, including the bird's eye file and weekly IT status updates.
- Lead client and agency creation/administration within our commercial platform (ODEX).
- Build, duplicate, and maintain optimized media packages and templates.
- Provide key data reports and support for Airport Authorities. What We Are Looking For
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Experience:
2 to 4 years of experience in a media agency, Out-of-Home (OOH) media owner, or B2B marketing environment.
- Data Storytelling: exceptional ability to synthesize raw numbers (mobility, traffic, audience metrics) into a simple, compelling commercial story.
- Presentation Mastery: advanced proficiency in building highly visual, narrative-driven decks using PowerPoint, Keynote, or Canva.
- Agility: comfortable working as a generalist across multiple industries to support a lean sales team.
- Tools: familiarity with media booking software, CRM platforms (experience with ODEX or similar tools is a plus), and audience measurement software.