Senior Specialist Omni WHS UAE

Purpose & Overall Relevance for the Organization: Lead the development, execution, and optimization of omni-channel Marketing & Activation within the wholesale channel. Building plans that drive strong business growth and elevate Brand KPIs. Partner closely with Key Accounts Sales teams and strategic retail/fashion partners to deliver best-in-class brand experience and maximize sell-through across channels. Key Responsibilities: - Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments. - Ensure the global guidelines delivers against the accounts omni-channel marketing requirements. - Create a plan for additional country or account specific omni channel marketing needs. - Supervise and support specialist omni channel in account management and account marketing plan. - Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments. - Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI's. - Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team. - Create bespoke moments for relevant partners based on their category focus. Omni-Channel WHS Planning & Execution - Forecast and manage budgets based on the seasonal calendar, strategy, and order book. - Oversee sell-out support budgets, ensuring cross-functional alignment with Sales, Finance, and line manager. - Ensure on-budget delivery and compliance with internal audit requirements. - Drive best-in-class space management and omni-channel executions. - Support vendor, supplier, and agency sourcing and training with Omni Planning & Execution. - Provide feedback on global toolkits to enhance WHS execution standards. - Support development and rollout of consumer activations across CRM, DPC, social, and partner channels. - Coordinate Back-to-Trade deliverables with DTC teams (training, reporting, implementation). - Contribute to promotional and traffic-driving initiatives to maximize conversion at retail. - Communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution. - Support seasonal sell-in presentations and showroom launches with MOPS, OMNI, and CTC. Training & Reporting - Prepare reports on the implementation of all omni channel initiatives. - Provide detailed budget reporting across omni channel executions. - Deliver training to the Back to Trade Field team and partner store teams. - Maintain ongoing alignment with the Omni-Channel Manager to ensure seamless account activation. Key Relationships: - External key account partner leads - EMC Channel leads, sales managers, and their teams - EMC Omni Planning and Execution Team - EMC CTC, Brand Comms, Digital & MOPS - EMC Finance team - EM Hub omni channel team - Market Omni-Channel agencies and vendors Knowledge, Skills, and Abilities: - Marketing and sales knowledge/experience across sport and fashion/lifestyle - Strong collaboration ability - Experience in Key Account Management & Negotiation skills - Retail expertise - Visual Awareness - Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels - Proven track record in trade marketing, brand marketing, account management - Excellent presentation skills - IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced Requisite Education and Experience / Minimum Qualifications: - University degree in business or equivalent professional experience, ideally in Sales and /or Marketing - Over 3-4 years of retail, sales and/or marketing experience - Fluent in English - Proficiency in Arabic is a plus. #J-18808-Ljbffr