Social Media Creative

JOB DESCRIPTION
Social Media Creative / Graphic Designer Department: Brand / Marketing

Location:
Dubai, UAE Work Setting: Brand Facilities and Project Locations Employment Type: Full-Time

Experience:
Minimum 6 Years of Relevant Experience Joining: ASAP About Pinnacle Pinnacle is a global leader in BIM, Digital Engineering, and Virtual Design & Construction (VDC) solutions, delivering technology-driven solutions across diverse industries and geographies. As part of our continued focus on strengthening our brand presence and showcasing our projects, facilities, people, and operational achievements, we are looking for a creative and experienced Social Media Creative / Graphic Designer to join our team. Role Purpose The Social Media Creative / Graphic Designer will be responsible for creating high-quality social media content that effectively communicates Pinnacle’s brand, facilities, projects, and operational achievements. The role combines graphic design, short-form video, animation, and brand storytelling to transform complex technical, operational, and project-related information into clear, engaging, and visually compelling content. We are looking for a creative professional who can develop original and authentic ideas grounded in the brand, audience, and subject matter, rather than relying on trends without a clear communication purpose.

Key Responsibilities
Develop creative concepts and produce high-quality social media content across static graphics, animations, and short-form videos.
Create original, authentic, and brand-relevant creative content aligned with Pinnacle’s visual identity and communication objectives.
Use current social media formats and trends selectively when they strengthen the communication objective and remain relevant to the brand.
Translate technical, operational, and project-related information into simple, accessible, and engaging visual stories.
Work closely with subject-matter experts and internal stakeholders to understand project information and ensure technical and factual accuracy.
Design platform-ready creative assets for multiple social media channels, including vertical short-form video, social media graphics, layouts, captions, and other digital content.
Ensure important visual and textual content remains clearly visible and is not obstructed by platform interface elements.
Adapt approved creative content for different platforms while maintaining brand consistency, visual quality, and communication standards.
Collaborate closely with the videographer, team lead, marketing/brand team, and other internal stakeholders from briefing and concept development through review and final delivery.
Manage multiple creative requests simultaneously, prioritize assignments effectively, incorporate feedback, and deliver work within agreed timelines.
Maintain well-organized working files, source files, assets, and final deliverables for efficient future use.
Review social media formats, audience engagement, and performance insights to identify opportunities for improving future creative content.
Stay updated with evolving social media formats, visual communication practices, design tools, and content creation techniques.
Contribute creative ideas for campaigns, project showcases, facility highlights, employee stories, corporate communications, and operational achievements.
Ensure all creative output consistently reflects Pinnacle’s brand identity, professionalism, quality standards, and communication objectives. Required Skills & Experience Minimum 6 years of relevant professional experience in graphic design, social media creative, digital content creation, visual communication, or a related field.
Strong portfolio demonstrating experience in social media design, branding, graphic design, animation, and short-form video content.
Strong understanding of visual storytelling and the ability to communicate complex subjects through simple and engaging creative content.
Proficiency in industry-standard graphic design and creative software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, or equivalent tools.
Experience creating content specifically for social media platforms and understanding their respective formats, dimensions, and creative requirements.
Strong understanding of typography, composition, layout, visual hierarchy, color, branding, and design principles.
Ability to develop creative concepts independently from a brief and translate ideas into high-quality visual content.
Experience working with video, motion graphics, animation, and short-form content.
Ability to work with technical, project, and operational information and convert it into visually engaging attention to detail and commitment to maintaining brand and production quality.
Ability to manage multiple projects and meet deadlines in a fast-paced working environment. Preferred Skills Experience working with engineering, architecture, construction, BIM, infrastructure, technology, or other technical industries.
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