Marketing & Communications Manager

DESCRIPTION The key role of the marketing department is to support the commercial strategy. Therefore the Marketing Manager will be responsible for ensuring that the Coface brand reaches the required target market via a number of activities as mentioned below. MISSION Responsible for the product offering and for supporting sales and client relationship with the structuring of tools in his/her geographical area (country / region). Accountable for:
Product governance Compliance with marketing charter Marketing budgets planning of resources staffing Group projects implementation Project management Wide marketing experience ability to collaborate with Sales Compliance with Group communication strategy and roll out of the Com priorities and transversal projects Accountability on the group graphic charter Alignment in terms of content and tone of voice branding
MAIN RESPONSIBILITIES This is not exhaustive: you may be required to carry out additional responsibilities as reasonably requested by your manager. MARKETING SCOPE Strategy and Budget
Ensure provision of the marketing deliverables in the country or region in close coordination with Regional Group Marketing and Strategy Department. Supervise product and service offering in his/her geographical area implementing the innovations of the Region and Group tracking performance and ensuring the relevance and completeness of the range of offers in the various segment including EasyLiner. Manage the definition & implementation of local regional lead generation plans & projects. For all Business Linee: TCI BI & DC Manage develop and implement internal and external marketing strategies plans campaigns and projects. Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy. Enhance the marketing budget spend effectively and to achieve the marketing objectives. Monitor review and report on all marketing activity and results.
Product
Maintain expertise over the entire range of products and product libraries Marketing documents (brochures slides videos Q&A) To establish all aspects of product development i.e. creating awareness internally & externally training management campaigning & launches maintenance design & governance. Clausebook validations. Product enhancements and creation
- all aspects concerning the development of a product Clausebook to be followed and managed according to the specified Process update as per by group. Local / legal adaptations Launching of new products (Initiate local product development & Join Group product research initiatives) Understand product mix and positioning strategies Master TCI policy wording (or own the ability to learn fast) Write (arguments Q&A brochures) Engage with sales as the product expert
Client Interfaces Scope CofaNet CofaMove CofaServe Dashboard Customer portal ICON URBA (when available)
Work on new releases: translation test training communication & operational launch Produce / translate and load content on Customer portal Report bugs & suggestions UX & UI (User Experience & User Interface) background (could be constituted internally) Minimum IT literacy Engage with users promote Cofaces USP animate a community Understand project mode and show a sense of commitment
Quality management and client research
Dolby & Stereo (management of samples incentivation analysis of results action planning) Ad hoc complementary research (e.g. Echo) Quality work streams Customer journey (animation KPI) Testimonial & support complaint management (NB: a regulatory obligation) Process literacy (for quality improvement customer journey and complaint management) Minimum understanding of client research (quantity / quality).
Support to distribution
Provide training material and/or train (sales brokers agents partners) Support sales animation (Hunting days brokers events) Support partnership development (white labels EasyLiner tailoring) Procure print (brochures stationary gifts)
Competitors intelligence marketing plan
Calculate market shares and conduct market research to identify market requirements for existing and future products as well as current market conditions and competitor information. Update Competitors Overview Follow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy. Market segmentation and leads generation in collaboration with the Commercial department. Contribute to Groups competitors watch Marketing plan (align with Group Marketing local management and plan actions) follow-up
Design & Material
Management of the compilation layout design and distribution of internal and external communication and newsletters Coordination of the production of print and promotional items for marketing purposes from concept and brief through to the delivery of finished material Management and co-ordination of content on the company web site Produce market