Director, Consumer Pricing
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About the RolePosition: Full-time / EmployeeLocation: Remote-first Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As Director, Consumer Pricing, you will define and lead Airalo's global pricing strategy and capability across B2C, B2B and B2B2C businesses. You will establish pricing as a strategic growth lever, balancing customer value, market competitiveness, revenue growth, and margin optimization.
You will build and lead Airalo's pricing function, operating model, governance, systems, experimentation framework, and long-term monetization strategy. Working closely with Executive Leadership, Product, Growth, Networks, Finance, and Data, you will shape how Airalo prices, packages, personalizes, and monetizes connectivity globally.
This role owns pricing performance globally and is accountable for driving measurable impact across revenue, margin, conversion, customer lifetime value, and competitive positioning.
Responsibilities include but are not limited to:Pricing Function Leadership
Build and lead Airalo's global pricing organization, including future hiring, capability development, and operating model design
Define team structure, processes, governance, and decision-making frameworks
Establish pricing as a core commercial capability embedded across Product, Growth, Networks, Finance, and Data
Coach and develop pricing talent and foster a culture of experimentation, analytical rigor, and commercial ownership
Act as the executive sponsor for pricing initiatives across the company
Commercial Performance Ownership
Own global pricing performance across revenue and gross margin
Establish company-wide pricing KPIs, reporting, and executive dashboards
Identify and unlock monetization opportunities across products, markets, customer segments, and partnerships
Lead pricing reviews with executive leadership and provide recommendations on commercial trade-offs and investment priorities
Drive annual and quarterly pricing planning processes
Pricing Strategy & Architecture
Define and evolve Airalo’s global pricing strategy & architecture (market tiers, corridors, product positioning, bundles)
Align and define pricing corridors along our brand values
Translate strategy into clear, repeatable pricing rules and logic
Design pricing across B2C and B2B/B2B2C channels, accounting for different margin structures and use cases
Audit the current pricing logic end-to-end and identify opportunities
Build a framework for customized products, micro regional corridors, resulting in new revenue generation
Shape pricing strategy for new products, markets, customer segments, and partnerships
Develop segmentation and willingness-to-pay frameworks to support differentiated pricing approaches
Lead market positioning decisions and pricing responses to competitive changes
Evaluate emerging pricing models including subscriptions, memberships, dynamic pricing, personalized pricing, and u