Performance Marketing Manager

You will own the strategy build optimisation and reporting of performance campaigns across Google Meta Yahoo and TikTok and be the person clients trust with their budget This is a senior hands-on role with genuine ownership of client outcomes not execution against someone else s plan You ll report straight to the CEO with the autonomy to build the performance marketing function as the business grows It s fully remote Our client hires for capability rather than postcode provided you keep a workable overlap with the Gulf working day and can join client calls across their time zonesWhat you ll doCampaign OwnershipPlan build launch and scale campaigns across Google Ads Search AI Max Performance Max Demand Gen YouTube Meta Advantage Sales Lead Generation Yahoo DSP and Yahoo Native and TikTok AdsDeploy and govern AI Max on Search search term matching text customisation final URL expansion brand controls and category reporting balancing the reach gain against query quality and brand safetyAllocate and reallocate budget across channels and markets on the basis of incremental returnKeep a continuous testing agenda running across audiences creative bidding strategy landing pages and offersOwn measurement integrity end to end conversion APIs server-side tagging GA4 configuration offline conversion imports and attribution settingsAnalysis amp ReportingBuild and maintain reporting that answers commercial questions quickly CAC ROAS CPL LTV to CAC and incrementality nbspDiagnose performance movements and explain the underlying cause not just the outcome nbspPresent findings forecasts and recommendations directly to clients and to the CEOClient PartnershipAct as the senior performance marketing authority on a portfolio of international accounts nbspLead performance reviews quarterly business reviews forecasting and growth planning nbspManage client expectations candidly and constructively including where the data doesn t support the requestAI amp Platform ChangeKeep current working knowledge of platform automation AI Max smart bidding keywordless and broad match behaviour Advantage automation AI-assisted creative and privacy-first measurement nbspApply AI tooling to raise both output and quality creative variants copy at scale script automation anomaly detection and reporting nbspTranslate platform and industry change into a clear point of view for clients before they raise itMinimum 5 years hands-on performance marketing, with a proven, demonstrable record of resultsDeep, current, in-platform capability across Google, Meta, Yahoo and TikTok, not a single-channel specialistA track record of managing substantial monthly spend against defined CAC and ROAS targetsConfident in GA4, Looker Studio or equivalent, and advanced spreadsheet work, able to interrogate data rather than accept itHands-on experience running AI-led campaign types and layers, including AI Max and Performance Max, with a view on where automation helps and where it should be constrainedA solid understanding of how AI is reshaping campaign management, creative production and measurementExcellent written and spoken English, with the confidence to lead a client conversationComposed, responsive and straightforward under pressure, delivering both results and a high standard of care to demanding stakeholdersProven track record of delivering autonomously in a remote role, self-directed, well organised and consistently reachable, with a reliable connection and a professional environment for client callsComfortable operating across multiple time zones, maintaining a workable overlap with Gulf hoursNice to have: Experience across both e-commerce and lead-generation modelsGCC or wider MENA market experienceAgency-side background managing multiple concurrent accountsFamiliarity with CRM and marketing automation platformsSQL, Python or scripting applied to reporting and automationGoogle Ads and Meta Blueprint certifications