Performance Creative Manager

About the Role
You will own two things end to end the acquisition journeys their clients run everything that happens between someone seeing an ad and becoming a customer and the creative that feeds those journeys display video and copy This is hands‑on and client‑facing in equal measure Some weeks you ll be in Figma building it yourself other weeks you ll be on a call explaining to a clients team why their application form loses half its traffic on step two Most of our clients customers spend well on media and still lose people somewhere between the ad and the confirmation page closing that gap is what this job is for You ll report straight to the CEO with the autonomy to build the design function as the business growsWhat you’ll doAcquisition JourneysWalk the full path from ad click to conversion and say plainly where people drop out and why Redesign landing pages forms and checkout steps in Figma with specs a developer can build from without a follow‑up call Make the ad and the page say the same thing a lot of the loss is here Set up tests worth running then leave clients able to keep running themBanners amp DisplayProduce display and social creative for Google Meta Yahoo and TikTok to spec in every size the platform asks for Build concepts as systems so a resize a translation or a seasonal refresh doesn t mean starting again Work in static animated and HTML5 formats including dynamic and responsive assets Keep each client s brand intact while giving each platform what works thereVideoTake video from brief to finished file scope it find the supplier agree the money and the deadline then see it through Keep a bench of editors motion designers videographers and footage sources you trust Direct short‑form vertical work that still reads with the sound off and get the cut‑downs each platform needs Stay on top of licensing no paying twice for the same trackAd Copy-Write headlines hooks primary text descriptions and calls to action across search social and display Build separate angles for separate audiences structured so a test actually tells you something Keep copy accurate and compliant several clients operate in regulated marketsTesting amp AIRun creative tests and report what moved cost per acquisition retire work that isn t performing including your own Use generative tools for image video and copy where they genuinely speed things up you decide where they don t and you own the quality either wayWhat you’ll bringAround 5 years in design for direct response paid social display landing pages agency or in‑house both fine You ve redesigned acquisition flows and can show the conversion numbers before and after You ve made banner and social creative at volume across platforms and sizes You ve commissioned and managed video including budgets suppliers and deadlines You write ad copy and can point to tests that backed your version Advanced Figma and Adobe Creative Cloud plus enough motion and editing skill to brief properly and fix small things yourself You already use generative AI tools in live client work and have a view on where they fall short You read creative performance data and design tests that give a clear answer You can sit with a demanding client take the criticism and still hold your position when you have the evidence Fluent written and spoken English you ll present your own work You ve delivered remotely before without anyone checking on you and can overlap a few hours a day with the Gulf working day for client calls No degree requiredNice to haveExperimentation tools such as VWO or Optimizely Enough HTML and CSS to specify accurately plus After Effects or similar Both e‑commerce and lead generation behind you Regulated sectors financial services especially Arabic or experience adapting creative into other languages Design systems and managing freelancers or junior designers Around 5 years in design for direct response: paid social, display, landing pages (agency or in‑house, both fine)You ve redesigned acquisition flows and can show the conversion numbers before and afterYou ve made banner and social creative at volume, across platforms and sizesYou ve commissioned and managed video, including budgets, suppliers and deadlinesYou write ad copy and can point to tests that backed your versionAdvanced Figma and Adobe Creative Cloud, plus enough motion and editing skill to brief properly and fix small things yourselfYou already use generative AI tools in live client work and have a view on where they fall shortYou read creative performance data and design tests that give a clear answerYou can sit with a demanding client, take the criticism, and still hold your position when you have the evidenceFluent written and spoken English you ll present your own workYou ve delivered remotely before, without anyone checking on you, and can overlap a few hours a day with the Gulf working day for client callsNo degree requiredNice to have:Experimentation tools such as VWO or OptimizelyEnough HTML and CSS to specify a