Brand Activation/Marcom Lead

4 days ago


dubai, United Arab Emirates Genius HRTech Limited Full time

One of the reputed, Creative Agencies Group from KSA is seeking to hire a Brand Activation & PR marketing Lead for their eCommerce platform in leisure activity handling the UAE & KSA market. About the Role You will shape how the brand is perceived across digital, physical, and community touchpoints by driving storytelling, setting creative direction, and building an always-on communication ecosystem. ResponsibilitiesBrand Narrative & Identity Build and own the master narrative — who we are, what we stand for, how we are different. Translate the brand identity into consistent communication frameworks, tone of voice, and storytelling systems. Evolve brand’s visual and verbal identity across channels, formats, and audience segments. Storytelling & Content Ecosystem Develop scalable content pillars tailored for youth, young adults, parents, gamers, and hobbyists. Ensure every piece of content has strategic intent — awareness, aspiration, engagement, advocacy. Integrated Marketing Communications Build omnichannel communication plans using: Social Media, Direct Marketing, Email/SMS, Influencer, PR, Activations, On-ground events, Community. Ensure consistent brand messaging across performance campaigns, offline activations, and brand-led storytelling. Partner closely with the Performance Marketing team to ensure creative + brand + conversion alignment. Lead a multidisciplinary creative team (designers, video editors, copywriters, community managers). Set high creative standards — conceptual, visual, and narrative. Mentor the team to create breakthrough ideas that scale across formats and surfaces. PR, Activations & Brand Experience Drive thought leadership, press narratives, and high-impact brand events. Build the on-ground activation engine — from mall events to school partnerships, community days, mascot appearances, and large-scale launches. Strengthen brand recall through consistent experiential touchpoints. Data-led Storytelling Use insights from social analytics, audience listening, platform trends, and performance metrics to refine messaging. Understand what stories convert, what stories engage, and what stories build long-term memory. Cross-functional Influence Work closely with Growth, eCommerce, Retail, Category, Design, and Customer Experience teams. Partner with the CEO on key narrative shifts, founder-led storytelling, market positioning, and brand moments.What Success Looks LikeOur client has a clear, distinctive, emotionally resonant brand narrative in the market. Social media transitions from posting to purposeful storytelling. Creative output becomes consistent, high quality, and strategic. PR, activations, and offline events shift from ad-hoc to brand-building assets.Qualifications7 years in Brand Marketing / Creative Strategy / MarCom / Content Leadership. Experience at a digital-first brand, youth brand, consumer internet company, or creative agency. Deep understanding of storytelling, content formats, pop culture, social behaviors, and youth marketing. Strong creative judgement with ability to brief, mentor, and challenge creative teams. Demonstrated ability to build omnichannel narratives (digital + offline). Arabic proficiency is an added advantage.Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Advertising Industries Retail and Internet Marketplace Platforms #J-18808-Ljbffr



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