Senior Performance Marketing Retail
منذ أسبوع
sharjah, الإمارات العربية المتحدة
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Job Role:
End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) eCommerce
Job Responsibility:
Upper or lower funnel based on KPIs Daily monitoring Manage day to day PPC campaigns Strategy & Execution
Reporting
team and internal stakeholders. Reporting Delivering performance reports and insights to the PPC team and internal stakeholders. Delivering performance reports and insights to the PPC
Strategy & optimization:
Addressing and escalating campaign performance issues. Responsible for AB tests, Search Query analysis and keyword mining. Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS Delivering customer-focused, profitable multi-category campaigns to agreed targets
Teamwork
Work with all the brands you are in charge of Create relationship & workflows within the department
Personal Development
Participate into a more data driven approach project with the CRM department Develop knowledge in Paid Social execution Develop knowledge in programmatic advertising
Required Skills:
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi) Comfortable using BI tools (Tableau, Power BI) Advanced skills in MS Excel Experience using a CDP is a plus Fluency with one or more bid management tools (AdWords, Marin, GA360 or Kenshoo) Strong Web analytics experience (Google Analytics, Site Catalyst). Experience in Retargeting platforms (Criteo, RTB) is a plus
Educations and Experience:
Demonstrated ability to interpret data for insights and next steps. Understanding of Digital and ecommerce metrics, conversion funnels Team player with ability to self-learn Experience in Budgeting Data driven mind-set English mandatory Bachelor Degree 4-5 years' in an eCommerce environment (retail is a plus) Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) eCommerce
Job Responsibility:
Upper or lower funnel based on KPIs Daily monitoring Manage day to day PPC campaigns Strategy & Execution
Reporting
team and internal stakeholders. Reporting Delivering performance reports and insights to the PPC team and internal stakeholders. Delivering performance reports and insights to the PPC
Strategy & optimization:
Addressing and escalating campaign performance issues. Responsible for AB tests, Search Query analysis and keyword mining. Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS Delivering customer-focused, profitable multi-category campaigns to agreed targets
Teamwork
Work with all the brands you are in charge of Create relationship & workflows within the department
Personal Development
Participate into a more data driven approach project with the CRM department Develop knowledge in Paid Social execution Develop knowledge in programmatic advertising
Required Skills:
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi) Comfortable using BI tools (Tableau, Power BI) Advanced skills in MS Excel Experience using a CDP is a plus Fluency with one or more bid management tools (AdWords, Marin, GA360 or Kenshoo) Strong Web analytics experience (Google Analytics, Site Catalyst). Experience in Retargeting platforms (Criteo, RTB) is a plus
Educations and Experience:
Demonstrated ability to interpret data for insights and next steps. Understanding of Digital and ecommerce metrics, conversion funnels Team player with ability to self-learn Experience in Budgeting Data driven mind-set English mandatory Bachelor Degree 4-5 years' in an eCommerce environment (retail is a plus) Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS