Senior Performance Marketing Retail

منذ أسبوع

sharjah, الإمارات العربية المتحدة Uae Job Alert دوام كامل
Job Role:
End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) eCommerce
Job Responsibility:
Upper or lower funnel based on KPIs Daily monitoring Manage day to day PPC campaigns Strategy & Execution
Reporting
team and internal stakeholders. Reporting Delivering performance reports and insights to the PPC team and internal stakeholders. Delivering performance reports and insights to the PPC
Strategy & optimization:
Addressing and escalating campaign performance issues. Responsible for AB tests, Search Query analysis and keyword mining. Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS Delivering customer-focused, profitable multi-category campaigns to agreed targets
Teamwork
Work with all the brands you are in charge of Create relationship & workflows within the department
Personal Development
Participate into a more data driven approach project with the CRM department Develop knowledge in Paid Social execution Develop knowledge in programmatic advertising
Required Skills:
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi) Comfortable using BI tools (Tableau, Power BI) Advanced skills in MS Excel Experience using a CDP is a plus Fluency with one or more bid management tools (AdWords, Marin, GA360 or Kenshoo) Strong Web analytics experience (Google Analytics, Site Catalyst). Experience in Retargeting platforms (Criteo, RTB) is a plus
Educations and Experience:
Demonstrated ability to interpret data for insights and next steps. Understanding of Digital and ecommerce metrics, conversion funnels Team player with ability to self-learn Experience in Budgeting Data driven mind-set English mandatory Bachelor Degree 4-5 years' in an eCommerce environment (retail is a plus) Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS