Senior Officer Integrated Marketing Campaigns
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Mediclinic Corporate Office Dubai | Dubai | United Arab Emirates
MAIN PURPOSE OF JOBTo support the Manager, IMC Corporate at officer level across the corporate integrated marketing portfolio, covering the delivery of national campaigns, the plans for the rest-of-business service lines and the commercial priorities, the front door and the weekly planning meeting, and the campaign permit process. Sign-off follows the MCME marketing sign-off framework, as amended from time to time.
KEY RESPONSIBILITY AREASCampaign & Portfolio Support
Front- Door, Planning Meeting & Permit Support
Reporting and Knowledge Sharing
REQUIRED EDUCATIONESSENTIAL EDUCATION
Bachelors’ qualification in Marketing, Communications, business or related field with demonstration of continuous learning
DESIRED EDUCATION
Marketing and/or business qualification advantageous
REQUIRED EXPERIENCEESSENTIAL MINIMUM EXPERIENCE
4 - 6 years' marketing experience, including integrated campaign delivery across channels
DESIRED EXPERIENCE
Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous
REQUIRED JOB SKILLS AND KNOWLEDGE- Marketing Strategy & Planning Support
- Business process optimisation
- Communication, marketing, client interaction and reputation management principles
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media campaigns
- Marketing Administration & Budget Tracking
- Marketing campaign coordination
- Marketing event planning and related logistical practices
- Technology & Martech Management
- Lead Generation & Customer Lifecycle Marketing
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