Head of Trade Activation

\Head of Trade Activation & Retail Excellence | UAE & ROG\ \\JOB TITLE:\ Head of Trade activation & Retail Excellence (UAE & ROG)\ \A Day in the life\ \To increase company sales by generating specific activities for retailers appropriately balanced between brands to meet category and brand targets.\ \

Key Responsibilities
\ \ \Develop and implement the GTM strategy for UAE/ROG, leading the translation and execution of the CBD strategy into impactful retailer programs, respecting and tracking budget and commercial targets. Ensure the activation plan is appropriately balanced between brands to meet category and brand targets.\ \Lead the translation and execution of the CBD strategy into impactful retailer programs, respecting and tracking budget and commercial targets: in collaboration with KAM, present to retailers our GTM strategy and support KAM with selling stories to commercially land activation plans.\ \Drive Retailer-Specific In store Fundamentals by adapting and executing the national category vision to the specific retailer – e.g. Share of Fixture, category and brand assortment and Planogram layout.\ \Own and consolidate the activation & Capex budgets in alignment with brands and follow up on trend submissions. Keep track of the spend during the year in cooperation with finance.\ \Review & analyze promo performance and propose the most suitable promo strategy.\ \Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team.\ \Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team. Currently managing a team of 4.\ \ \We Are Looking For\ \The ideal candidate is a passionate and driven individual with a deep customer centricity mindset and a proven track record in trade marketing. You are a strong commercial professional with excellent communication and interpersonal skills.\ \PROFESSIONAL & TECHNICAL COMPETENCIES\ \ \\MASTERS COMMERCE FUNDAMENTALS\ \ \Activates Business Drivers\ \Pursues turnover and profit optimization\ \Stays up-to-date with market, consumers & competitors\ \Builds on categories Shopper insight\ \ \ \\DEVELOPS CUSTOMER CENTRIC BUSINESS\ \ \Collects and connects comprehensive knowledge about the retailer/prescriber\ \Builds retailers development plans\ \Manages intermediate agent relationships\ \Adapts brand distribution strategy\ \Collaborates across functions\ \ \ \\BUILDS SELLING PROPOSITION & NEGOTIATE\ \ \Builds Selling story\ \Sets negotiation priorities\ \Conducts Win-Win negotiation\ \Ensures compliance\ \ \ \\MONITORS SELL IN & SELL OUT EXCELLENCE\ \ \Forecasts business with accuracy\ \Drives Point of Sales field execution\ \Follows-up & controls\ \Masters brand selling scenarios\ \Manages BA/DA staffing & relationship\ \ \ \ \What’s In It For You\ \ \A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks)\ \Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal\ \An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated\ \A place where you can contribute to something bigger Many of our brands have societal /environmental causes to make concrete difference\ \ \We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.\