Brand Marketing Manager

1 day ago


Dubai, Dubai, United Arab Emirates MAJID AL FUTTAIM Full time
  • Develop and implement marketingand branding strategies that align with the company's goalsand objectives.
  • Develop and manage strategies,brand positioning, identity andarchitecture.
  • Build initiatives that align withthe company's overall business goal andobjectives.
  • Conduct research to gain insightsinto consumer behavior, market trends, and competitive dynamics.Identify key insights from the research to develop campaignstrategies that address the consumer needs and preferences.Determine the target audience, messaging, media channels, andtactics that will best resonate with the targetaudience.
  • Provide creative direction toagencies to ensure that all creative assets, such as campaigns,activations, and digital media align with the brand's tone,voice, and visual identity.
  • Oversee theexecution of the campaigns, ensuring that they are implemented ontime, within budget, and with a high level ofquality.
  • Manage the campaign budget, ensuringthat resources are allocated effectively to maximizeROI.
  • Develop promotional campaigns that alignwith the brand's overall strategy and objectives. Workclosely with the digital teams to create compelling promotionalmaterials, including sales promotions, social media promotions, andin-store promotions.
  • Develop concepts and ideasthat communicate the City Centre's unique sellingproposition and resonate with the targetaudience.
  • Develop a clear and concise briefthat outlines the key objectives, target audience, messaging,creative direction, and channels for thecampaign.
  • Identity and ensure that allmarketing materials, both digital and print, are consistent withthe brand's tone, voice, and visualidentity.
  • Responsible for monitoring andreporting on campaign performance and adjustingstrategies.
Key Skills
Marketing
EmploymentType : Full-time
Department /Functional Area: Marketing
Experience: years
Gender: Male
Vacancy: 1

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