Senior English Copywriter

7 days ago

Dubai, Dubai, United Arab Emirates Property Finder Group Full time
Roles and responsibilities

The Property Finder team is lookingfor a Senior English Copywriter who will be responsible forconcepting, writing, and helping produce brand and campaignsolutions for all levels of creative and marketing projectsdeveloped in our in-houseagency.

Key Responsibilities:

  • Deliverstrategically sound thinking and high-quality copywriting acrossall the brand's channels, including social media,e-commerce, videos, and product naming.
  • Providefresh creative thinking and high-level concepts across all companyneeds.
  • Demonstrate a mastery of English grammarand syntax.
  • Develop verbal campaign elementsusing scripts, headlines, copy etc.
  • Brainstormideas with members of the creative team.
  • Remaincurrent with the latest communicationtrends.
  • Contribute to the creation of work thatis aligned with our brand persona andToV
  • Creatively communicate our brand promise toour two very distinct target audiences (real estate brokerages andhome seeking consumers)

ThePerson

DesiredQualifications:

  • BA/BS in Business, Marketing,Communication, Journalism, Art
  • 7+ years ofexperience; preferably in the advertisingindustry
  • An online portfolio that demonstratescopywriting and conceptual thinking
  • Hands-onexperience in creating attention-getting, successful brandcampaigns with multiple touchpoints
  • An abilityto execute against Brand Guidelines and brand persona

Other Capabilities:

  • This issomeone who believes in Property Finder's overallproposition and how to properly articulate that to stakeholders,resulting in on-brand creativity across thecompany.
  • The ability to strengthenrelationships between the marketing department and PropertyFinder's other mission-critical internaldepartments.
  • A selfless team-first mentality,helping to develop creative and leadership skills among all teammembers.
Desired candidate profile

  • Writing andGrammar

    • Strong commandof the English language, with an emphasis on grammar, punctuation,and sentence structure.
    • Ability to adaptwriting style for different audiences, tones, and purposes, fromformal toconversational.

  • Creativityand Imagination

    • Acreative mindset to come up with fresh, original ideas that captureattention and keep readers engaged.
    • Ability towrite compelling headlines, taglines, and calls to action thatprompt the reader to takeaction.

  • SEO(Search EngineOptimization)

    • Knowledgeof SEO principles, including keyword research, on-page SEO, andcontent optimization, to help content rank better in searchengines.
    • Ability to naturally integratekeywords into copy without sacrificing readability orquality.

  • Researchand IndustryKnowledge

    • Strongresearch skills to gather information on various topics, products,and audiences.
    • Understanding of differentindustries and the ability to write authoritative and credible copyfor a wide range ofsubjects.

  • Attentionto Detail

    • A keen eyefor detail to ensure the accuracy of the information, as well asconsistency in style, tone, and branding across allcopy.
    • Editing and proofreading skills to catcherrors before publishing or submittingcontent.

  • Adaptability

    • Flexibilityto adjust writing style based on the needs of different projects orclients, whether it's a formal white paper, a friendlyblog post, or a catchy ad.
    • Ability to write forvarious formats, including long-form content, short-form ads,scripts, social media posts,etc.

  • BrandVoiceDevelopment

    • Ability tounderstand a brand's identity and tone, ensuring allcontent is aligned with the brand's message andpersonality.
    • Consistency in maintaining thebrand voice across different marketingchannels.

  • PersuasiveWriting andCopywriting

    • Craftingcontent that motivates the reader to take action, such as making apurchase, signing up for a newsletter, or clicking through toanother page.
    • Understanding of consumerpsychology and how to use language to influencebehavior.

  • TimeManagement

    • The abilityto handle multiple projects and meet deadlinesconsistently.
    • Efficient time management tobalance creativity with the need for timelydelivery.

  • Collaboration

    • Collaborationwith other departments (e.g., marketing, design, and sales teams)to align copy with broader campaigns.
    • Abilityto take constructive feedback and revise contentaccordingly.
Key Skills
Content Writing,Writtenand Verbal Communication,Copywriting
Employment Type : Full-time
Department / Functional Area: ContentCreation
Experience: years
Gender: Male
Vacancy: 1

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