Senior Customer Journey Insights Executive

Tasks

Your Purpose:

Contribution to qualitative leads generating process for Sales and Customer Services via the relevant digital touchpoints (entry points for the CJ);

Your Responsibilities:

Data Strategy

• Architect and execute a robust data and analytics strategy for MBGD’s digital customer touchpoints, including Website, Vehicle Online Store, Accessories Online Store, Lead Management Systems, CRM Operations, and beyond.

• Serve as the single point of accountability for all data-related topics within the Customer Journey & eCommerce team, ensuring that all analytics initiatives drive measurable business value.

• Design and implement advanced analytical frameworks to assess platform effectiveness, optimize performance, and enable continuous data-driven improvements.

• Critically evaluate existing data infrastructure, identify inefficiencies, and drive the development of scalable, high-impact analytical solutions that directly influence strategic decision-making.

• Align data objectives with Mercedes-Benz’s global digital transformation strategy, ensuring seamless integration with broader corporate goals.

OneData Project

• Lead MBGD's OneData and Databricks adoption journey, translating business priorities into scalable data products, trusted KPIs, and governed analytics capabilities.

• Partner with OneData, MB IT, and business stakeholders to prioritize, onboard, and operationalize strategic data sources into the MBGD data ecosystem, including CRM, Salesforce, Website/GA4, Sales Funnel, SOS, CSI, campaign, order, and future data domains.

• Establish and govern a semantic layer, KPI glossary, data dictionary, metric ownership model, and data-quality framework to create a single source of truth for reporting, self-service analytics, AI, and executive decision-making.

• Act as the key business counterpart to technical teams, ensuring that platform investments are prioritized according to business outcomes.

• Lead the evaluation and implementation of next-generation analytics capabilities including Databricks Genie, Talk-to-Data, AI-powered insights, agentic reporting, and conversational analytics solutions.

This is a highly strategic and execution-driven role requiring end-to-end ownership of data and analytics initiatives. Candidates must demonstrate a track record of implementing scalable analytics solutions that drive tangible business outcomes.

Advanced Data Analytics

• Develop and present high-impact insights through dashboards, reports, and executive briefings to senior stakeholders across MBGD and General Distributor markets.

• Own and optimize end-to-end data pipelines, leveraging tools like Google Analytics, Power BI, SQL, Python, and Excel to extract, transform, and analyze data at scale.

• Lead deep-dive analytics into customer behavior, digital platform performance, and market trends to identify actionable opportunities for optimization.

• Develop predictive models and explore machine learning-based insights to anticipate customer needs, improve user experience, and support data-driven decision-making.

• Proactively define and monitor KPIs, ensuring that digital platforms continuously evolve to meet business objectives and drive maximum customer engagement.

This role demands strong technical expertise in data analytics, the ability to translate complex datasets into clear business strategies, and a problem-solving mindset that drives continuous platform improvement.

SOS – Sales Funnel Operations

• Own the data, analytics, reporting, and business performance measurement strategy for the Sales Operating System (SOS), ensuring successful rollout, adoption, and ongoing optimization of sales funnel-related topics across MBGD markets.

• Define and monitor SOS success metrics, business processes, funnel performance, user adoption, data quality, and operational effectiveness to maximize commercial value realization.

• Act as the business lead and key stakeholder for SOS data integration into the OneData/Databricks ecosystem, ensuring SOS becomes a trusted and reusable data source for analytics, reporting, forecasting, AI, and business products.

Data Governance & Compliance

• Enforce strict adherence to global and local data privacy regulations (e.g., GDPR), ensuring MBGD’s data operations are fully compliant.

• Establish rigorous data quality frameworks, ensuring accuracy, consistency, and reliability across all digital touchpoints.

• Work closely with IT, compliance, and cybersecurity teams to mitigate risks related to data storage, access, and usage, proactively addressing potential