Paid Ads Specialist

1 week ago


Dubai, Dubai, United Arab Emirates ALBA CORP Full time

We are looking for a Paid Ads Specialist to manage and optimize multichannel digital advertising campaigns across Meta Google Ads Bing LinkedIn TikTok and other platforms . This role requires a datadriven analytical thinker who can execute performance marketing strategies refine targeting and scale ad spend efficiently while ensuring costperlead optimization.

Key Responsibilities:

Campaign Management & Optimization
  • Launch monitor and optimize performance marketing campaigns for multiple brands ensuring they run without errors or budget issues.
  • Maintain a healthy CPL (CostPerLead) and optimize campaigns to improve ROI .
  • Detect and mitigate creative fatigue audience saturation and performance fluctuations .
  • Run A/B testing to enhance ad performance without disrupting existing campaigns.
Strategy & Execution
  • Conduct market and competitor research to propose new campaign strategies.
  • Work with the creative and tech teams to build landing pages ad creatives and marketing assets.
  • Prepare campaign briefs obtain budget approvals and ensure seamless execution.
  • Research and test new advertising channels and experimental ad formats .
Tracking & Analytics
  • Implement and audit tracking pixels conversion APIs and retargeting strategies .
  • Ensure Google Analytics Hotjar and other tracking tools provide accurate insights into the customer journey .
  • Monitor search rankings keyword performance and Google Ads placements .
  • Generate performance reports and insights for stakeholders.
Remarketing & Funnel Optimization
  • Oversee remarketing and retargeting campaigns across platforms (Meta Google Display YouTube ).
  • Ensure users who engage with ads are effectively nurtured through the funnel.
  • Identify bottlenecks in the lead conversion process and collaborate with sales teams to optimize workflows.

Requirements:

  • Bachelors degree in Marketing Digital Advertising or a related field .
  • Proven experience managing Google Ads Meta Ads and other paid media platforms .
  • Strong understanding of SEO PPC tracking tools and analytics platforms .
  • Experience with performance tracking conversion rate optimization and retargeting .
  • Knowledge of API integrations and AIpowered marketing tools (a plus).
  • Excellent analytical problemsolving and communication skills .
  • Selfdriven innovative and eager to research and experiment with new strategies.

Why Join Us

  • Work with multiple brands in a highgrowth performancedriven environment .
  • Be at the forefront of AIdriven marketing innovation .
  • Competitive salary professional growth opportunities and direct impact on revenue generation.

Ready to take paid media to the next level Apply now



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