Paid Ads Specialist
1 week ago
We are looking for a Paid Ads Specialist to manage and optimize multichannel digital advertising campaigns across Meta Google Ads Bing LinkedIn TikTok and other platforms . This role requires a datadriven analytical thinker who can execute performance marketing strategies refine targeting and scale ad spend efficiently while ensuring costperlead optimization.
Key Responsibilities:
Campaign Management & Optimization- Launch monitor and optimize performance marketing campaigns for multiple brands ensuring they run without errors or budget issues.
- Maintain a healthy CPL (CostPerLead) and optimize campaigns to improve ROI .
- Detect and mitigate creative fatigue audience saturation and performance fluctuations .
- Run A/B testing to enhance ad performance without disrupting existing campaigns.
- Conduct market and competitor research to propose new campaign strategies.
- Work with the creative and tech teams to build landing pages ad creatives and marketing assets.
- Prepare campaign briefs obtain budget approvals and ensure seamless execution.
- Research and test new advertising channels and experimental ad formats .
- Implement and audit tracking pixels conversion APIs and retargeting strategies .
- Ensure Google Analytics Hotjar and other tracking tools provide accurate insights into the customer journey .
- Monitor search rankings keyword performance and Google Ads placements .
- Generate performance reports and insights for stakeholders.
- Oversee remarketing and retargeting campaigns across platforms (Meta Google Display YouTube ).
- Ensure users who engage with ads are effectively nurtured through the funnel.
- Identify bottlenecks in the lead conversion process and collaborate with sales teams to optimize workflows.
Requirements:
- Bachelors degree in Marketing Digital Advertising or a related field .
- Proven experience managing Google Ads Meta Ads and other paid media platforms .
- Strong understanding of SEO PPC tracking tools and analytics platforms .
- Experience with performance tracking conversion rate optimization and retargeting .
- Knowledge of API integrations and AIpowered marketing tools (a plus).
- Excellent analytical problemsolving and communication skills .
- Selfdriven innovative and eager to research and experiment with new strategies.
Why Join Us
- Work with multiple brands in a highgrowth performancedriven environment .
- Be at the forefront of AIdriven marketing innovation .
- Competitive salary professional growth opportunities and direct impact on revenue generation.
Ready to take paid media to the next level Apply now
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