OTC Category

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

About the role

The MEA OTC Category & Pharmacy GTM Lead will be the strategic owner of the MEA GTM plan from the standpoint of Commercial delivery Executional excellence Customer engagement and HCP partnering

They will be Category and Pharmacy experts around shopper behaviours & trends best in class execution D&V at shelf PPA alignment Portfolio optimization and Toolkit localisation.

Taking a true cross-functional approach this role will be the SPOC aligned with the marketing teams and will have dotted line support of an NRM Manager as well as collaboration with the GTM alignment and SFE Lead.

Key to the success of MEA will be the effective development and execution of robust commercial strategies. This will include creating plans for Pharmacy Customer & Commercial Development and the GTM plan for new product launches.

This role will be the category champion for commercial development of key innovation projects and set 5P standards for activation across all sales pharmacies.

They will be tasked with stretching our brands into adjacent categories through the introduction of exciting and innovative new ways of reaching and engaging shoppers while maximising value.

In other businesses this type of position is often titled Market Strategy & Planning Lead

Key responsibilities

• Create and embed the GTM strategy for their pharmacy this includes the best promotions execution types and pricing plans to deliver value and volume growth.

• The strategy will also include deciding and delivering for MEA BU the most relevant KPIs for confirming brand growth across the category and pharmacys.

• Defining the focus SKUs for the NRM team to drive from a Ti Pricing or cost optimization perspective

• Acting as the SPOC within the Category Marketing directors MFTs to ensure full alignment between Marketing and ComEx around actions focus areas and key projects

• Delivering and tracking the top 10 innovations across their categories.

• Owning the localization of global shopper toolkits to ensure that we have the right material as part of the GTM plans for each pharmacy and category

• Scope out and develop future Pharmacy & Category activation plans for new product development platforms including toolkits.

• Review future pipeline from a Commercial Customer Category perspective assessing where and how to play e.g. segments of growth size and or profit

• Work closely with Marketing R&D & Sales teams to commercialise and prioritise where to play.

• Co-develop with Marketing the 5P activation standards and pharmacy plans for new product launches.

• Working closely with LOC Sales and ComEx to bring projects to life through customer JBPs. Create selling stories support selling and development of launch and activation plans.

• Develop 5P activation standards in line with brand strategy and insights.

• Develop & track distribution price and promo plan with Marketing & Finance to fulfil project briefs and ensure commercial delivery in marketplace. This should be in alignment with ABP budgets

• Track and report progress of pharmacy and development of each project against the 5P standards.

• Review and make recommendations across pharmacys to align pack price & promo architecture where required with BU NRM

• Develop selling story and tailoring with LOC team.

• Develop pharmacy strategy for certain platforms and implement it through LOC Sales team.

• For NPD set distribution price and promo standards in conjunction with BU Marketing functions.

• Ensure compliance and utilization of category trackers to enhance tracking visibility.

• Ensure outstanding cross-functional alignment and awarenes