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PR Specialist
2 weeks ago
The PR Specialist will be responsible for planning, executing, and managing all public relations, brand communications, and influencer activities. This role requires someone creative, social-media savvy, and deeply connected within the beauty, fashion, and lifestyle community in the UAE. Responsibilities Public Relations & Brand Communications Develop and execute the overall PR strategy for brand awareness and product launches. Build and maintain strong relationships with media outlets, beauty editors, bloggers, journalists, and content creators. Write and distribute press releases, media kits, event summaries, and brand stories. Secure regular media coverage across print, online platforms, radio, and TV. Manage brand messaging to ensure consistent tone, visual identity, and positioning. Influencer & KOL Management Identify and collaborate with beauty influencers, makeup artists, lifestyle creators, and public figures (UAE/GCC). Negotiate contracts, gifting strategies, campaigns, and partnerships. Plan and manage influencer campaigns, content briefs, timelines, and performance tracking. Build an influencer database and nurture long-term relationships. Event Coordination & Product Launches Plan and execute beauty events, PR activations, product launches, masterclasses, and brand gatherings. Coordinate venue, guest lists, media attendance, and event logistics. Ensure branding and presentation align with company standards. Content & Social Media Collaboration Work closely with Marketing and Creative teams on storytelling angles and campaign ideas. Support in content creation for PR campaigns, talking points, interviews, and collaborations. Monitor beauty trends, competitor activities, and viral moments to react quickly. Reporting & Analytics Track PR performance, influencer ROI, media coverage, and campaign outcomes. Prepare monthly PR reports and propose suggestions for improvement. Monitor brand reputation and address any PR issues promptly. Requirements Proven experience (3+ years) in PR within the beauty, cosmetics, or fashion industry in the UAE. Strong network of UAE beauty influencers, media, and beauty micro-creators . Excellent written and verbal communication skills (English is a must; Arabic is an advantage). Experience in planning and executing PR campaigns, media relations, and events. Creative, proactive, and able to work in a fast-paced startup environment. Strong negotiation skills and ability to manage multiple projects simultaneously. Knowledge of makeup trends, beauty culture, and GCC consumer behavior. #J-18808-Ljbffr
