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Category Manager
3 weeks ago
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.
Overview Of The Role
Responsible for supporting the Head of Commercial with the development of the Cosmetics Category to maximize sales and gross margin objectives while managing inventory objectives for specific brands. Develops strategic objectives to ensure long-term sustained growth across all markets.
What You Will Do
- Develop, implement, and deliver category plans including range reviews, promotions, pricing, and stock that are consistent with overall commercial strategy and financial objectives.
- Develop category strategy and assortment plan built on understanding of market trends, customer needs, and via trade partnerships; aiming to maximize category sales and profits.
- Build strong relationships with current and new vendors, establishing strong fundamentals and obtaining great support & investment from top vendors.
- Establish and maintain a margin & pricing policy, with optimal promotion intensity and mechanics that drive highest sales and margins.
- Monitor daily category performance on brand/item level and action immediately on any performance gap in terms of sales, margin, and sell-through rate.
- Plan promotions according to pre-set promotion calendar, company, and category thematic campaigns. Allocate off-shelf display space to the best promotion offers and facilitate key new product launches; and maximize display income therefrom. Provide promotion forecasts, monitor promotion sell-through, and action on any necessary markdown and clearance.
- Coordinate with eCom and Marketing teams for online and CRM offers as well.
- Be on track of new store expansions, driving the best in-store exposure for the Cosmetics category.
- Conduct regular reviews on range, space productivity, and planogram per sub-category and per brand with the Planning team, and action on range gaps and manage range tail (including clearance, deletion, return).
- Ensure healthy stock levels by closely monitoring any out-of-stock, overstock, and sell-through issues and action on funded clearance and/or goods return wherever feasible.
- Collaborate with the Marketing team to develop and implement marketing promotion plans and strategies that are relevant to the category; adhere to legislation and brand guidelines; and clearly and effectively communicate with the customer, driving footfall and profitable sales.
- Review and evaluate the effectiveness of promotions, taking appropriate action where necessary, and sharing best practices with peers and other stakeholders.
- Work with exclusive brands to develop and deliver exclusive products/ranges that deliver increased participation and meet agreed strategy and plans.
- Work in partnership with the planning team to agree on merchandising strategy that drives and delivers the right range in the right store; ensuring availability in store; and control of slow-moving stock.
- Identify and implement new product opportunities that are competitively priced, commercially viable, and meet customer needs, driving sales and profitability.
- Manage and review pricing, ensuring pricing that is competitive and maximizes profitability. Operate within the company pricing strategy.
- Work in conjunction with the Planning team to ensure base sales and promotional forecasts are adhered to, whilst maintaining in-store availability to meet the customer's needs.
- Develop effective internal working relationships with cross-functional team members to support and enhance category objectives and performance.
- Develop, build, and maintain effective external relationships to enhance the Watsons proposition and meet customer needs.
- Adopt appropriate negotiation strategies to attain the best terms for the category and the business.
- Strong analytical skills.
- Very strong commercial awareness and creative skills.
- Proven negotiation skills.
- Decisive and able to work in a super fast-paced environment.
- Strong communication, analytical, and organizational skills.
- Display delegation skills, prioritize within delegated tasks, and manage deadlines.
- Practice excellent time management skills and ability to cope under pressure.
- Uses sound judgment when making decisions.
- Acts with integrity and respect.
- Adapts to changes required by the business.
- Ability to handle multiple tasks simultaneously in a fast-paced environment.
- Ability to manage promptly and independently unexpected events and issues.
- Ability to identify priorities and organize and plan activities to ensure proper and timely execution.
- Ability to work as a member of a team.
- Able to travel.
Minimum Qualifications and Knowledge:
- Bachelor's degree or equivalent preferred.
- Minimum 5 years' experience as a buyer in a retail environment.
- Minimum 2 years' experience in a Cosmetics industry buying role.
