Data Analyst Marketing

This role sits at the intersection of marketing performance analytics and strategic planning. You will support the regional marketing team in turning data into insight and insight into impact by tracking performance supporting budget governance and helping markets make datainformed decisions.  Youll work closely with regional leads and country marketing teams across the MENA region to ensure were running effective efficient and aligned marketing operations. This role is ideal for someone early in their marketing strategy or analytics journey looking to grow their skills by solving real business problems in a fastpaced environment. Whats On Your Plate Strategic Projects & Growth Initiatives Lead and scale new growth levers Own performance tracking and endtoend coordination for growth initiatives like Refer a Friend; assess incentive structures benchmark competition and act as PMO across Product CRM and local teams. Ideate and pilot other scalable growth levers we may be missingespecially those already gaining traction with competitors Drive the Channel Mix Effectiveness Tracker Build and maintain a dashboard along with data team to analyze CRM PM Discounts and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality Launch and own the Missed Target Root Cause Library Build a structured repository of missed OKRs analyze root causes and share insights with markets to avoid repeat misses Run the Marketing Competition Intelligence program Track competitor marketing activity across all markets flag emerging trends and drive proactive internal response with crossfunctional partners Performance Monitoring & Forecasting Maintain key trackers (CAC ROI payback LTV etc.) across all 8 markets Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions Own the Marketplace Health Snapshot (integrated into our regular Csuite and Country MD updates) to track overall business health beyond just GMV and Orders Budget Efficiency & Spend Governance Support monthly and quarterly budget tracking across all marketing channels Assist in variance analysis to flag over/underutilization and identify efficiency gaps Collaborate with country teams to ensure effective use of budgets aligned with performance goals Insights & CrossFunctional Support Prepare performance prereads and deepdives for MPRs and regional checkins Coordinate with BI Finance and local teams to ensure alignment on metrics and reporting Conduct ad hoc analyses to support strategic decisionmaking or solve open questions Qualifications : What Did We Order Qualifications & Experience 12 years of experience in growth marketing strategy business strategy or consulting Comfortable working with performance data to support business or marketing decisions Bachelors degree in Business Economics Engineering Marketing or a related field Experience working in fastpaced crossfunctional environments with tight timelines Prior involvement in budget tracking KPI reporting or campaign analysis Key Skills: Advanced proficiency in Google Sheets / Excel (pivot tables lookups formula logic) Strong analytical mindset able to identify trends spot gaps and build structured insights Sound understanding of marketing metrics CAC ROI payback LTV retention Clear communicator able to write sharp summaries and build structured slides Detailoriented organized and able to juggle multiple tasks confidently Selfstarter shows ownership doesnt wait to be told what to do Bonus Skills: Prior experience in ecommerce marketplaces or digitalfirst companies Familiarity with SQL Tableau Looker or other BI/visualization tools Past internships or roles in consulting or business strategy teams Understanding of channellevel marketing performance (CRM PM Discounts Brand) Exposure to tools like Google Analytics Meta Ads Braze Adjust Remote Work : No Employment Type : Fulltime Key Skills Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics Experience: years Vacancy: 1