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Product Marketing Specialist
2 weeks ago
Edenred in the UAE
Edenred UAE is the UAE's largest salary processing provider serving more than 6,000 companies, 2 million employees, over 10 banks and 35 financial institutions. Operating out of Dubai since 2008, Edenred simplifies WPS and non-WPS payroll improves the quality of life for employees and helps companies take care of their hardworking people - pay them on time, securely and without effort.
Edenred believes everyone should have equal access to essential financial services, regardless of how much they earn. That's why we created C3Pay for unbanked or underbanked employees, a mobile app where employees can manage their money instantly and conveniently.
ABOUT YOU
As our Product Marketing Specialist, you will be at the core of our growth initiatives, playing a critical role in accelerating the expansion of our active user base for C3Pay in the dynamic and rapidly evolving fintech sector. This role uniquely blends analytical, creative, and strategic responsibilities to drive impactful growth.
You will be instrumental in designing and implementing growth campaigns, monitoring and analyzing their performance, and leveraging insights to refine future strategies. This position requires close collaboration with various internal teams, including Product and Technology, to ensure that all growth initiatives are cohesive and aligned with our overall business objectives. This role offers significant opportunities for professional growth and the chance to make a substantial impact on the company's success.
KEY RESPONSIBILITIES
- Plan, design and execute innovative growth campaigns aimed at user acquisition, platform engagement, reactivation and increasing Customer Lifetime Value.
- Conduct thorough market research to identify emerging trends, opportunities and potential threats within the landscape.
- Collaborate closely with other teams within marketing (Design, CRM and Performance Marketing) and cross-functional teams like Product, Data and Engineering to ensure synergy and effectiveness in growth strategies.
- Handle end-to-end process of campaigns, including project management, securing approvals and stakeholder management.
- Work closely with the product team to enhance the campaign experience with results-focused initiatives.
- Monitor, analyze and report on the performance of growth initiatives, utilizing data to inform and optimize future strategies.
- Manage stakeholder expectations and streamline marketing operations over time.
HOW YOUR SUCCESS WILL BE MEASURED
- YoY increase in penetration of our value-added services like money transfer, mobile recharge and loyalty subscription.
- Increase in acquisition of new users who transact within the app.
- Decrease in churn of customers using the value-added services within the app.
- Reactivation of dormant customer base.
- YoY increase in the Average Revenue per User (ARPU) for value added services.
REQUIREMENTS
Must-Have
- Bachelor's degree in marketing, Business or related field.
- Minimum of 4 years experience in growth marketing.
- Strong understanding of growth marketing metrics and data analysis techniques.
- Strong proficiency in Excel and Powerpoint.
- Excellent written and verbal communication skills, with the ability to present complex ideas clearly and concisely.
- Highly analytical mindset with a data-driven approach to problem solving
- Detail oriented, ensuring that the mechanics and intricacies of campaigns are clearly conveyed and executed.
- Ability to thrive in a fast-paced, agile environment and adapt to rapid changes.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- A proactive and positive attitude, with a willingness to learn and adapt.
Nice-to-Have
- Experience in e-commerce, subscription based apps and fintech apps.
