Senior Retail Marketing Executive
4 days ago
Senior Retail Marketing Executive Jobs in Dubai, UAE by Chalhoub Group |
- Applicants 35
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• Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
• Implements marketing strategies & action plan given by Brand marketing manager to improve brand's performance
• Is responsible for consumer knowledge, segmentation and life cycle by country/city/store
• Supervises the execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, promotions…)
• Optimizes service & in-store experience
- Merchandising
- Defines action plan per store based on Mystery shopping and monitors it
- Develops sales force animation program
- Monitors Store KPI's
• Reports to Brand Marketing Manager on store performance and related marketing KPI's
TECHNICAL COMPETENCIES
1. ACTIONABLE CONSUMER AND SHOPPER INSIGHTS
• Uses all available data sources (including EDGE and BI toolkit) proactively to draw on existing knowledge, uses them to create holistic analysis and make recommendations that drive action in the business.
• Proactively identifies knowledge gaps and proposes action to fill them.
• Uses in depth understanding of the consumer and shopper to develop specific and relevant insights and customer segmentation.
• Actively uses consumer and shopper insights to contribute to idea generation for the brand, category or store.
• Demonstrates curiosity and is aware of the wider, long term consumer, shopper and industry trends.
2. PERFORMANCE MONITORING
• Can perform analysis based the overall chain performance and propose measures tailored to the specific context: country, store, category, and customer.
• Can provid Job Category Marketing & Business Development Job Requirements Experience
Any
Career LevelSenior
Job TypeFull Time
Vacancies4 Open Positions
SalaryNegotiable
GenderAny
Degree LevelBachelor's degree
Faculty / InstituteAny
MajorMarketing
AgeAny
NationalityAny
Residence LocationAny
LanguagesAny
Own a CarAny
Have Driving LicenseAny
Job Skills EDUCATION:University Degree in Business or Marketing
Graduate from recognised Business Schools in UK, France, Italy, US, Lebanon, China, India
(London Business School, Insead, Essec, EM Lyon, Polimoda, Parsons, Fudan, WWP school of MC, IIM…)
PREVIOUS EXPERIENCE:
Minimum 6 years of relevant experience
Marketing of brands in FMCG, Luxury, B to B, Retail Marketing, CRM, Trade marketing
LINGUISTIC SKILLS:
Excellent English is required, good level of Arabic is required, French is preferable
TECHNICAL SKILLS:
Proficient use of PowerPoint, Excel, Word About The Company
The Chalhoub Group is a leading retail, distribution and marketing powerhouse for renowned brands in the beauty, fashion and gift sectors. A regional group, based in Dubai with development platforms and external consulting services in Kuwait, Saudi Arabia, Egypt, Qatar, Bahrain, Lebanon, Syria and India, the Chalhoub Group represents some of the finest international brands in the region.
Today, with coverage in 14 countries and expansion to neighbouring territories, as well as a portfolio of more than 280 luxury brands, the management of over 370 retail outlets and a growing workforce of over 6000 personnel - an appreciation of quality, excellence and luxury are the cornerstones of the Chalhoub Group.
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