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Digital Performance Specialist
2 weeks ago
Ourclient a leading creative agency is looking for a detailorientedDigital Performance Specialist to oversee the execution andeffectiveness of digital marketing campaigns in collaboration withagency partners. This role ensures that campaigns run as plannedare optimized for performance and align with business objectives.Additionally the specialist will track campaign spending maintainthe paid social media calendar and manage the overall digital mediacalendar. The ideal candidate has strong analytical skillsexperience in tracking digital performance and a solidunderstanding of SEO website optimization and paid mediastrategies.
- AgencyOversight: Ensure the digital agency executes and optimizes campaignscorrectly delivering results in line with brand objectives andperformanceKPIs.
- CampaignMonitoring &Optimization: Track live campaigns (Google Ads Meta programmatic etc.) identifyinefficiencies and recommend optimizations to improveperformance.
- Budget& SpendTracking: Monitor daily and monthly campaign spending to ensure budgets areused efficiently and deliver maximumROI.
- PerformanceAnalysis &Reporting: Generate and analyze reports on campaignperformance website traffic andSEO providing datadriven insights for continuousimprovement.
- PaidSocial Media & Digital CalendarManagement: Maintain the paidsocial mediacalendar andoverall digitalmediacalendar ensuring alignment with marketing activities and productlaunches.
- Website& Landing PagePerformance: Work with internal teams and the agency to ensure BMWGroup websites are updated optimized and aligned with campaignobjectives .
- SEO& OrganicGrowth: Oversee SEO strategies ensuring onpage content and site structureare optimized for improved organic searchrankings.
- Bachelorsdegree in a related field.
- 23 yearsofexperience in digital marketing campaign tracking and agencycoordination.
- Strongunderstanding of paidmedia (Google Ads Meta Ads Managerprogrammatic) and performancetracking.
- Experiencemanaging digitalmarketingbudgets and tracking mediaspendefficiency .
- Proficiencyin GA4 Google Data Studio andSEMrush for campaign performanceanalysis.
- Experiencewith websitecontent management (Adobe Experience Manager NetDirector or similarCMS
- Strongorganizational skills to maintain and manage digitalmediacalendars .
- Excellentcommunication and presentation skills to ensure smoothcollaboration between internal teams and externalagencies.
- Abilityto analyze data and provide actionable insights to improve digitalmarketingperformance.
- Fluentin English. Arabic is a plus.
- Therole requires travel frequently to KSA.
Arabic Speaking,AccessControl System,B2C,Account Management,LegalOperations,Broadcast
Employment Type: Full Time
Experience: years
Vacancy: 1
