Digital Marketing Manager

2 days ago


Business Bay, United Arab Emirates Elliot Scott Group Full time

Job Overview We are seeking an experienced Digital Marketing Manager to lead and execute full-funnel marketing strategies within the real estate sector. This role will be responsible for driving qualified leads strengthening brand presence and supporting sales teams through high-performing digital and on-ground marketing initiatives. The ideal candidate will have strong hands-on digital marketing experience a solid understanding of real estate lead cycles and the ability to manage multiple campaigns from strategy through to execution and reporting. Key Responsibilities Marketing Strategy & Planning Develop and implement full-funnel marketing strategies tailored to the real estate market Create and manage annual and quarterly marketing plans and budgets Define KPIs and measure ROI across all marketing activities Digital Marketing & Performance Plan and execute SEO SEM Google Ads Display Ads and paid social campaigns Manage performance marketing across Facebook Instagram YouTube and LinkedIn Oversee CRM systems and email marketing automation (e.g. HubSpot Mailchimp Salesforce) Analyse web traffic conversion rates and lead quality to optimise campaigns Content Creation & Branding Oversee creation of engaging content for websites blogs social media email and marketing collateral Ensure brand consistency across all digital and offline channels Coordinate with designers videographers and content creators as required Website & Landing Pages Manage and maintain the company website Optimise landing pages for lead generation and SEO performance Liaise with developers or agencies for ongoing website improvements Lead Generation & Nurturing Implement and optimise digital lead generation strategies Monitor lead flow lead quality and campaign effectiveness Develop lead nurturing journeys to convert enquiries into site visits and sales Offline & On-Ground Marketing Coordinate marketing materials for hoardings print ads events and property exhibitions Manage site branding and promotional activities Organise and promote open houses and customer engagement events Analytics & Reporting Prepare weekly and monthly performance reports Use data insights to refine strategy and improve future campaign performance Requirements Bachelors or Masters degree in Marketing Business or a related field Minimum 4 years experience in digital marketing (with 3 years in real estate) Strong knowledge of Google Ads Meta Ads Manager SEO tools and analytics platforms Hands-on experience with Google Analytics Search Console CRM systems and marketing automation Proven experience in campaign planning execution and lead tracking Ability to work independently and manage multiple projects simultaneously Excellent communication organisational and leadership skills Russian language skills preferred (spoken and written) Open to all nationalities Benefits AEDper month (depending on experience) Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 15000 - 20000



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