Marketing and Public Relations Manager

5 days ago

Dubai, Dubai, United Arab Emirates Minor International Full time

The Marketing and Public Relations Managerwill be responsible for developing implementing and executingstrategic marketing plans for NH Collection Dubai The Palm toattract potential customers and retain existing ones. This rolerequires a combination of marketing expertise creative thinking andexceptional communication skills to effectively promote the hotelsbrand services and events. A significant focus will be on digitalmarketing to enhance the hotels online presence andengagement.

KeyResponsibilities:

  1. StrategicPlanning:
    • Develop and implementcomprehensive marketing and public relations strategies to enhancethe hotels brand presence and marketshare.
    • Create annual marketing plans includinggoals budget and tactics for achieving the hotels marketingobjectives.
  2. MarketingCampaigns:
    • Plan and executeintegrated marketing campaigns across various channels includingdigital print social media and directmarketing.
    • Monitor and analyze campaignperformance metrics adjusting strategies as needed to ensureoptimalresults.
  3. BrandManagement:
    • Ensure brandconsistency in all marketing materials andcommunications.
    • Manage the hotels visualidentity including logo usage color schemes and overall designguidelines.
  4. PublicRelations:
    • Develop and maintainrelationships with media outlets journalists influencers andindustry partners.
    • Write and distribute pressreleases media kits and other PR materials to promote hotel newsevents and achievements.
    • Coordinate mediavisits press conferences and other PRevents.
  5. DigitalMarketing:
    • Develop and implementdigital marketing strategies to enhance the hotels online presenceand drive traffic to the website along with the digitalagency.
    • Oversee email marketing campaignsensuring effective segmentation targeting andpersonalization.
  6. ContentCreation:
    • Oversee the creation ofhighquality content for the hotels website blog social mediaplatforms and marketing collateral.
    • Collaboratewith internal teams and external agencies to produce engagingvisuals videos and writtencontent.
  1. SocialMedia Management:
    • Develop andimplement social media strategies to increase engagement andfollowers on platforms like Facebook Instagram Twitter andLinkedIn.
    • Monitor social media trends respondto comments and messages and manage the hotels onlinereputation.
    • Use social media analytics tomeasure the success of campaigns and adjust strategiesaccordingly.
  2. EventPromotion:
    • Plan and promote hotelevents including corporate meetings weddings and specialoccasions.
    • Work closely with the events team toensure seamless coordination and successful execution ofevents.
  3. MarketResearch:
    • Conduct market researchto identify trends customer preferences and competitivelandscape.
    • Use insights to inform marketingstrategies and improve customertargeting.
  4. BudgetManagement:
    • Manage the marketingbudget ensuring effective allocation of resources to achievemarketing goals.
    • Track and report on marketingexpenditures ensuring adherence to budgetaryconstraints.
  5. Collaboration:
    • Workclosely with the sales team to align marketing efforts with salesobjectives.
    • Collaborate with other departmentssuch as F&B events and operations to support theirmarketingneeds.

Qualifications:

  • Bachelorsdegree in Marketing Public Relations Communications or a relatedfield.
  • 5 years of experience in marketing andpublic relations preferably in the hospitalityindustry.
  • Proven track record of developing andexecuting successful marketingcampaigns.
  • Excellent written and verbalcommunication skills.
  • Strong understanding ofdigital marketing social media and contentcreation.
  • Proficiency in marketing software andtools such as Google Analytics SEO tools PPC platforms and socialmedia management platforms.
  • Creative thinkerwith the ability to develop innovative marketingstrategies.
  • Strong organizational and projectmanagement skills.
  • Ability to work in afastpaced environment and handle multiple projectssimultaneously.

PreferredSkills:

  • Experienceworking in the Dubai market with knowledge of local trends andcustomer preferences.
  • Established network ofmedia contacts and influencers in theUAE.
  • Proficiency in Arabic is a plus but notrequired.

AdditionalInformation :

This jobdescription outlines the primary responsibilities andqualifications required for the role of Marketing and PublicRelations Manager at NH Collection Dubai The Palm. The idealcandidate will be a strategic thinker a creative marketer and askilled communicator dedicated to elevating the hotels brand anddriving business growth with a particular emphasis on digitalmarketing.

RemoteWork :

Yes

EmploymentType :

Fulltime

Key Skills
Special Events,BlogPosts,Account Executives,Fact Sheets,Press Releases,AccountManagement,Twitter,Client Relationships,SEO,ContentMarketing,Client Meetings,Facebook,ROI,Client Contact,ClientService
Experience: years
Vacancy: 1

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