Trade Marketing Manager

Main objectives The Trade Marketing Manager plays a pivotal role in bridging the gap between marketing and sales bydeveloping and executing trade strategies that drive brand visibility shopper engagement and salesperformance across all retail channels. This role is responsible for planning coordinating and evaluating trade promotions activities and retailer collaborations to ensure alignment with brand strategies and commercial objectives. Key responsibilities Trade Strategy & Planning Develop and implement annual trade marketing plans per channel and customer. Align with sales and brand teams to translate brand strategies into effective customer-facinginitiatives. Lead shopper insights and category analysis to inform trade initiatives. Identify the platform and market potential for sustainable growth Collaborate with the e-Commerce KAMs to create and manage a curated calendar of campaignspromotions and product launches across top retailers Translate regional brand plans into e-commerce tailored conceptual plans Serve as the primary liaison between the local brand teams and the local e-commerce sales teams Create share and incorporate best practices across all Coty businesses globally and locally Identify what is the optimal go to market strategy on how to win in different channels. Recommend brand/ assortment mix distribution pricing strategy and investment priorities. Promotion Management & Channel Execution Collaborate with key retailers to activate brand plans and shopper marketing initiatives. Develop ecommerce specific promotions and packs to accelerate e-commerce growth. Monitor retail compliance and execution quality across touchpoints. Plan and track trade promotions and activities in alignment with marketing calendars. Evaluate ROI of campaigns and optimize future investments. Work closely with sales teams to identify promotional opportunities. Design and implement different offers to drive sell out while staying line with the brandsguidelines. Own trade plans in collaboration with the commercial teams and aiming for profitable growthwhile improving market share. Budget Management Controls & Analysis Analyze trade marketing performance metrics and shopper behavior data. Provide regular reporting and insights to senior management. Propose data-driven improvements and innovation in trade execution. Monitor closely Trade Spend and A&CP actuals vs budgets monthly. Present close out reports for new launches activations and promotions. Share a quarterly recap on trade plans ROI highlighting achievements and areas for improvement. Consumers insights and clear segmentation: who are our existing clients and how can we recruitnew ones. Better understanding of the various channels and the dynamics of each channel. Analyse the competition their strategy and the winning formulas. Qualifications and experience Bachelors degree in Marketing Business Administration or related field (MBA is a plus). 5 years of experience in trade marketing or brand marketing and 3 years of experience ineCommerce. Proficient in interpreting sales and market data to inform strategy. Strong project management skills with the ability to manage multiple projects simultaneously. Analytical mindset with proficiency in Excel PowerPoint and basic performance reporting tools. Excellent verbal and written communication skills with the ability to influence and collaborateacross all levels of the organization. Required Experience: Manager Key Skills History,Accounts Assistant Credit Control,Advocacy,Corporate Risk Management,Government,Brand Development Employment Type : Full Time Experience: years Vacancy: 1