Traffic Ecosystem Operations Lead

1 month ago


Dubai, Dubai, United Arab Emirates TikTok Full time

Key Responsibilities:

Traffic Strategy Development and Implementation:

  • Design and execute innovative approaches to enhance positive content visibility and campaign effectiveness, utilizing traffic resources and advertising efficiently.

Traffic Expertise Development:

  • Facilitate the growth of the Traffic team into Subject Matter Experts (SMEs), providing guidance to internal teams on optimal resource utilization for maximizing content impact.

Collaboration and Tool Development:

  • Work collaboratively with cross-functional teams to improve the live streaming content experience.
  • Influence the enhancement of traffic tool capabilities, keeping updated with industry trends and collaborating with the Traffic Tools team.
  • Broaden the spectrum of traffic channels utilized by the organization, contributing to overall business growth and effectiveness.

Relationship Building and Policy Advocacy:

  • Establish strong connections with internal Trust & Safety, Government Relations, and Public Relations leaders.
  • Develop persuasive arguments for policy modifications based on data, user insights, and industry standards.
  • Act as a vital link between the MENA team and policy decision-makers, ensuring the team's perspectives are integral to policy formulation.

Collaboration with Trust & Safety Teams:

  • Promote teamwork with Trust & Safety teams to align with organizational objectives and standards.
  • Provide critical insights for the development and refinement of platform policies.
  • Collaborate closely with Trust & Safety leaders to address and resolve sensitive issues.
  • Create Standard Operating Procedures (SOPs) to establish efficient escalation paths, minimizing resolution delays.

Leadership and Team Development:

  • Enhance team capabilities through effective leadership, mentorship, and training initiatives.
  • Foster a positive and inclusive team culture that encourages innovation and continuous improvement.

Qualifications:

  • Bachelor's degree in a relevant discipline; advanced degree is preferred.
  • Experience in the MENA region is desirable.
  • Proven ability to lead and motivate teams, promoting a culture of innovation and ongoing improvement.
  • Strong analytical and strategic thinking abilities, with the capacity to critically assess and communicate the implications of policy applications.
  • Experience in influencing policy decisions and building relationships with internal stakeholders; prior experience in Trust & Safety, Government Relations, or Public Relations is advantageous.
  • Demonstrated capability to influence stakeholders through relationship-building and presenting compelling cases for change.

Preferred Qualifications:

  • Ability to adapt to a dynamic work environment and willingness to work flexible hours as needed.
  • Commitment to upholding company values and standards with a strong sense of integrity.


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