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Online Brand Manager
2 weeks ago
We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our team at AL HADAF TRAVEL AND TOURISM LLC. The ideal candidate will have a strong passion for digital marketing, a creative mindset, and the ability to develop and execute effective digital marketing strategies to drive business growth and brand awareness.
Key Responsibilities:- Digital Strategy Development: Collaborate with cross-functional teams to create comprehensive digital marketing strategies aligned with business goals and target audience.
- Content Creation: Produce engaging and relevant content for various digital platforms, including websites, blogs, social media, and email campaigns.
- SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings, website traffic, and user engagement.
- Social Media Management: Manage and grow our social media presence, including content planning, posting, and engagement to increase brand visibility and audience engagement.
- Paid Advertising: Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to drive traffic and conversions.
- Email Marketing: Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Analytics and Reporting: Monitor and analyze key performance metrics to track the success of digital marketing efforts and make data-driven decisions.
- Competitor Research: Stay updated on industry trends and conduct competitive analysis to identify opportunities for improvement.
- Conversion Rate Optimization (CRO): Identify and implement CRO strategies to enhance website conversion rates and user experience.
- Bachelor's Degree: In Marketing, Business, or a related field (or equivalent work experience).
- Experience: Minimum 4 years in Travel and Tourism industry.
- Digital Marketing Skills: Proficiency in digital marketing tools and platforms (Google Analytics, SEO tools, social media management tools, email marketing platforms, etc.).
- Industry Knowledge: Strong understanding of SEO, SEM, social media advertising, email marketing, and content marketing.
- Analytical Skills: Excellent analytical skills and the ability to interpret data to drive insights.
- Creative Thinking: Creative thinking and a strong ability to stay updated with industry trends.
- Communication Skills: Strong communication skills and the ability to work effectively in a team.
