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Senior Brand and Marketing Executive

1 week ago

Dubai, Dubai, United Arab Emirates Al-Futtaim Automotive Full time
About the Role

This role is responsible for leading and providing innovative marketing strategies and implementations for an electric automotive brand across all channels and touchpoints.

Main Objectives:
  • Sales Growth: Support business objectives for new car sales by developing effective marketing strategies and campaigns.
  • Brand Image: Enhance brand image and customer perception through creative and engaging marketing content.
  • Market Share: Increase brand equity and support price premium through strategic marketing initiatives.
Key Responsibilities:
  • Brand Development: Define and manage brand positioning to increase brand power in collaboration with the central UAE marketing team.
  • Campaign Execution: Develop and execute advertising campaigns, media plans, and contact strategy.
  • Digital Presence: Direct offline and digital media including website and social media strategy and development.
Requirements:
  • Education and Experience: Bachelor's or Master's Degree in Marketing, 10+ years experience in brand, marketing, and product within the Automotive/Mobility industry, experience of digital-first marketing strategies.
  • Team Leadership: Lead and manage a team of marketing professionals to achieve business objectives.