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Marketing & Social Media Officer - Brand Awareness Expert

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Skills Hub Recruitment Solutions Full time
Job Title: Marketing & Social Media Account Officer

Location: Abu Dhabi

Job Type: Full-time

Job Summary:

We are seeking a highly skilled Marketing & Social Media Officer to join our team at Skills Hub Recruitment Solutions. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing campaigns that drive business growth and enhance our brand presence.

Key Responsibilities:

  • Develop and Implement Marketing Campaigns: Design and execute marketing strategies that promote our products and services, and drive website traffic and lead generation.
  • Enhance Brand Awareness: Develop and implement social media campaigns that increase our online presence and engagement.
  • Measure and Report Performance: Analyze and report on the success of our marketing campaigns, identifying areas for improvement and suggesting data-driven solutions.
  • Manage Social Media Accounts: Oversee the creation and curation of engaging content for our social media platforms, ensuring consistency and brand alignment.
  • Collaborate with Design Team: Work closely with our design team to produce high-quality visual content that supports our marketing campaigns.
  • Monitor SEO and User Engagement: Analyze user behavior and suggest content optimization strategies to improve our online presence.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest social media best practices and technologies, ensuring our marketing efforts remain effective and innovative.
  • Network with Industry Professionals: Engage with industry professionals and influencers on social media to build relationships and expand our network.
  • Develop Long-Term Strategy: Analyze our social media strategy and provide quarterly reports to our management and executive teams, outlining recommendations for improvement and growth.

Requirements:

  • Proven Work Experience: A minimum of [X] years of experience in a marketing or social media role, with a proven track record of success.
  • Content Management Skills: Hands-on experience in content creation, management, and optimization.
  • Copywriting Skills: Excellent copywriting skills, with the ability to deliver creative and engaging content.
  • SEO Knowledge: Solid knowledge of SEO principles, keyword research, and Google Analytics.
  • Online Marketing Channels: Familiarity with online marketing channels, including social media, email marketing, and paid advertising.
  • Web Design: Basic knowledge of web design principles and practices.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Education: A Bachelor's degree in Marketing or a related field.

Preferred Qualifications:

  • Paid Social Media Advertising: Experience with paid social media advertising, including campaign setup and optimization.
  • Certifications: Certifications in Google Analytics, Google AdWords, or other relevant qualifications.