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Digital Media Campaign Strategist

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Property Shop Investment LLC (PSI) Full time

As a seasoned professional in marketing and media buying, you will play a pivotal role in shaping the digital presence of Property Shop Investment LLC (PSI). This dynamic position requires an individual with expertise in planning and executing multi-channel media campaigns to drive brand visibility, lead generation, and business growth.

Key Responsibilities:
  • Media Strategy & Planning
    • Develop and execute comprehensive media buying strategies that align with PSI's business objectives and marketing goals.
    • Analyze audience behavior and market trends to determine the most effective media channels for real estate marketing.
    • Collaborate with internal teams to ensure campaign messaging is consistent and impactful across all platforms.
  • Campaign Execution & Management
    • Negotiate and procure media space across digital, print, outdoor, radio, and TV for property listings, developments, and promotional campaigns.
    • Oversight of the entire campaign lifecycle, from planning and negotiations to execution, optimization, and reporting.
    • Ensure timely delivery and adherence to budget while maximizing ROI.
  • Digital Media Buying & Optimization
    • Manage and optimize digital campaigns across social media (Facebook, Instagram, LinkedIn, etc.), search engines (Google Ads), and real estate-specific platforms.
    • Implement advanced targeting techniques to reach the right demographics (property buyers, investors, renters, etc.).
    • Leverage retargeting and remarketing strategies to drive conversions and enhance lead generation.
  • Performance Analysis & Reporting
    • Monitor and analyze campaign performance across various channels, adjusting strategies to improve results.
    • Create regular performance reports highlighting key performance indicators (KPIs) such as traffic, leads, conversions, and ROI.
    • Provide actionable insights to the marketing team and senior management for future media buying strategies.
  • Vendor & Partner Relationships
    • Foster strong relationships with media vendors, platforms, and advertising partners.
    • Negotiate favorable rates and terms for media placements, ensuring cost-effectiveness while maintaining campaign quality.
  • Budget & Cost Management
    • Track media spend across all campaigns to ensure alignment with budget and value delivery.