Digital Media Campaign Strategist
4 days ago
As a seasoned professional in marketing and media buying, you will play a pivotal role in shaping the digital presence of Property Shop Investment LLC (PSI). This dynamic position requires an individual with expertise in planning and executing multi-channel media campaigns to drive brand visibility, lead generation, and business growth.
Key Responsibilities:- Media Strategy & Planning
- Develop and execute comprehensive media buying strategies that align with PSI's business objectives and marketing goals.
- Analyze audience behavior and market trends to determine the most effective media channels for real estate marketing.
- Collaborate with internal teams to ensure campaign messaging is consistent and impactful across all platforms.
- Campaign Execution & Management
- Negotiate and procure media space across digital, print, outdoor, radio, and TV for property listings, developments, and promotional campaigns.
- Oversight of the entire campaign lifecycle, from planning and negotiations to execution, optimization, and reporting.
- Ensure timely delivery and adherence to budget while maximizing ROI.
- Digital Media Buying & Optimization
- Manage and optimize digital campaigns across social media (Facebook, Instagram, LinkedIn, etc.), search engines (Google Ads), and real estate-specific platforms.
- Implement advanced targeting techniques to reach the right demographics (property buyers, investors, renters, etc.).
- Leverage retargeting and remarketing strategies to drive conversions and enhance lead generation.
- Performance Analysis & Reporting
- Monitor and analyze campaign performance across various channels, adjusting strategies to improve results.
- Create regular performance reports highlighting key performance indicators (KPIs) such as traffic, leads, conversions, and ROI.
- Provide actionable insights to the marketing team and senior management for future media buying strategies.
- Vendor & Partner Relationships
- Foster strong relationships with media vendors, platforms, and advertising partners.
- Negotiate favorable rates and terms for media placements, ensuring cost-effectiveness while maintaining campaign quality.
- Budget & Cost Management
- Track media spend across all campaigns to ensure alignment with budget and value delivery.
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