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Digital Marketing Strategist

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Binance Full time

About the Role:

We are seeking a talented Digital Marketing Strategist to join our team at Binance. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive traffic, and generate leads.

Key Responsibilities:
  • Develop and Execute Marketing Strategies: Create and implement effective marketing plans to achieve business objectives.
  • Manage Digital Marketing Channels: Oversee and optimize all digital marketing channels, including SEO, ASO, and Performance Marketing.
  • Analyze Campaign Performance: Utilize strong analytical skills to evaluate end-to-end user experience across multiple channels and customer touchpoints.
  • Report and Optimize: Analyze campaign performance metrics against goals (ROI and KPIs), adjust strategies according to results, and prepare regular performance reports to identify trends and create opportunities for improvement.
  • Growth Hacking Initiatives: Implement and optimize growth hacking initiatives to increase user engagement and retention.

Requirements:

  • Bachelor's Degree: Bachelor's degree in Business Administration, Marketing, or a related field preferred.
  • Experience: Proven experience of at least 5 years in digital marketing, user acquisition/retention, product marketing, growth marketing, or a similar role, preferably in the cryptocurrency or tech industry.
  • Analytical Skills: Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Industry Knowledge: Deep understanding of the MENA (GCC experience is a plus) and up-to-date with the latest trends and best practices in online marketing and measurement.