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Brand Engagement Manager

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Skills Hub Recruitment Solutions Full time

About the Role:

The Brand Engagement Manager will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms. This includes creating, curating, and managing high-quality content tailored to our target audience.

Main Responsibilities:

  1. Develop and implement comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms.
  2. Utilize AI tools and technologies to analyze social media trends, track performance metrics, and optimize content strategies.
  3. Create, curate, and manage high-quality, engaging content tailored to our target audience.
  4. Collaborate with marketing, design, and content teams to align social media efforts with overall marketing campaigns and objectives.
  5. Conduct regular social media audits and competitor analysis to identify areas for improvement.
  6. Stay up-to-date with the latest social media trends, tools, and best practices, particularly those related to AI and machine learning.
  7. Generate and present reports on social media performance, insights, and recommendations for enhancement.

Requirements:

  • Bachelors degree in Marketing, Communications, Computer Science, or a related field.
  • Proven experience as a Social Media Manager or similar role, with a portfolio of successful social media campaigns.
  • Strong understanding of AI technologies and their application in social media marketing.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and AI analytics platforms (e.g., Sprinklr, Brandwatch).
  • Excellent communication and writing skills in English; proficiency in Arabic is a plus.