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Content Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Al Marwan Group Holding Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team at Al Marwan Group Holding. As a Content Strategist, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business objectives.

Key Responsibilities
  • Content Creation: Develop high-quality, engaging content in both Arabic and English, including blog posts, articles, website copy, product descriptions, and marketing materials.
  • SEO Optimization: Utilize SEO best practices to optimize content for search engines, ensuring maximum visibility and online presence.
  • Content Calendar Management: Plan, create, and manage a content calendar that aligns with our marketing objectives and target audience preferences.
  • Collaboration: Work closely with our digital marketing team to understand campaign objectives, target audiences, and tailor content to specific marketing channels.
  • Research and Analysis: Conduct thorough research on industry trends, target audience preferences, and competitors to develop content that stands out and resonates.
  • Content Distribution: Ensure seamless integration of content across various platforms, including social media, blogs, and email newsletters.
Requirements
  • Bilingualism: Excellent command of both English and Arabic languages, with the ability to switch between both seamlessly.
  • Experience: 3+ years of experience in content strategy, copywriting, or a related field.
  • Portfolio: Proven experience as a Content Strategist with a portfolio showcasing diverse content strategy samples.
  • Skills: Proficiency in using SEO techniques, incorporating keywords effectively, and understanding e-commerce best practices.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.