Customer Experience Director

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Theneostats Full time

Theneostats Analytics is a cutting-edge Data & Analytics firm dedicated to transforming clients into world-class, data-driven organizations.

Job Overview

This role is an exciting opportunity for an experienced professional to lead our loyalty program initiatives and drive customer engagement.

Key Responsibilities:
  • Campaign Configuration and Testing: Execute spend and acquisition system setup in the loyalty system, conduct end-to-end testing strategies for execution in the loyalty system, develop and execute test cases to ensure accuracy of new campaign components, and present test strategy execution for business approval.
  • Financial Impact Monitoring: Monitor monthly financial performance of new loyalty propositions for each card product, compare financial impact against business case metrics to ensure programs are delivering outcomes and ROI, forecast budgets based on actuals and projections for in-year contra costs estimates.
  • Cost Optimization and ROI Monitoring: Conduct monthly evaluation of loyalty costs, identify opportunities for optimization, monitor returns on rewards cost by assessing growth in spend and acquisition rates.
  • Card Specific Engagement: Implement engagement strategies to drive necessary category-wise spend outcomes for planned loyalty propositions, align on engagement strategies with each product owner (Visa & Master, Core & Co-brand) to maximize customer participation in target spending categories.


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