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Retail Brand Development Manager

1 week ago

Sharjah, Sharjah, United Arab Emirates Americana Restaurants Full time

Americana Restaurants is seeking a results-driven Marketing Manager to join our team. As a senior-level marketing professional, you will be responsible for driving business growth through effective marketing strategies and refining our brand vision.

About the Role

This is a mid-senior level position that requires 10-12 years of experience in marketing, with a strong background in brand recognition and top-of-mind awareness. The ideal candidate will be a bilingual (English/Arabic) professional with excellent problem-solving skills and analytical thinking.

  • We are looking for someone who can develop a deep understanding of our customers' needs and preferences, and use this insight to inform our marketing strategies.
  • The successful candidate will also be skilled in creating detailed execution plans for complex tasks like creative shoots with external agencies, execution of price changes that affect all channels, management of social media competitions, etc.

Key Responsibilities:

  • Culinary: Drive agenda for LTO and menu innovation execution with local Culinary, Operations and Supply Chain/Procurement teams.
  • Generating creative content: Coordination of internal designers and external vendors to execute copywriting, photoshoots, video shoots necessary for viral content that gets reach organically with minimal effort, real time content i.e. responses/reactions to events around us, to ensure brand connect.
  • Online content moderation: Maintaining the social media presence of Wimpy on the top channels - ensuring that all brand data is updated and communication posts are done at least 2x per week.
  • Pricing: Ownership of the pricing strategy of Wimpy, with the local RM/Finance teams.
  • Performance tracking: Full ownership of the tracking of marketing activities and its impact on sales & transactions. Ability to calculate ROI, make decisions to improving ROI and provide full transparency to Country GM/Brand Director.
  • Consumer Feedback: Full accountability for gathering customer feedback from existing systems (Guest Experience Survey, Talabat and Google Maps) on weekly basis and providing summary of observations to Operations.