Digital Marketing Lead

1 day ago


Abu Dhabi, Abu Dhabi, United Arab Emirates BLR WORLD Full time

Digital Marketing Lead Position at BLR World

About the Role:

We are seeking an experienced Digital Marketing Lead to oversee our digital marketing efforts for events. The ideal candidate will have extensive experience in marketing roles, with a focus on events and entertainment companies/clients.

Key Responsibilities:
  1. Strategic Planning: Develop and execute comprehensive digital marketing plans that align with event objectives.
  2. Trend Analysis: Stay informed about digital marketing trends and best practices, providing suggestions for relevant events strategy adjustments.
  3. Team Collaboration: Collaborate with cross-functional teams to ensure campaign success, managing digital campaigns and coordinating with clients for approval and reporting purposes.
  4. Partnership Building: Build relationships with digital partners to explore partnership opportunities.
  5. User Experience Optimization: Collaborate with cross-functional teams and ticketing platforms to streamline user experiences.
  6. Email Marketing: Manage email marketing initiatives, including list segmentation and testing.
  7. Digital Platform Optimization: Optimize digital platforms for SEO, mobile optimization, and user experience.
  8. Content Creation: Develop digital content and assets for events.
  9. Reporting: Manage digital campaign budgets and reporting.
  10. Research and Development: Conduct research on emerging digital marketing trends and provide actionable insights and recommendations.
  11. Regulatory Compliance: Ensure compliance with marketing and event promotion regulations.
Requirements:
  • 5+ years of experience in marketing roles, with a focus on events and entertainment companies/clients.
  • Bachelor's or master's degree in business, marketing, or a related field.
  • Excellent communication, creativity, and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple priorities.
  • Data analysis proficiency with a keen eye for insights.
  • Familiarity with marketing automation tools, PPC, email marketing, social media advertising, and website analytics.
  • Proficient in Microsoft Office.


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