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Digital Marketing Strategist
1 week ago
AGEPHA Pharma, a family-owned multinational leader in pharmaceuticals since 1947, operates across Europe, the Middle East, China, and the U.S. We are dedicated to delivering innovative solutions for healthcare professionals (HCPs) and patients.
About the Role
We are seeking a highly skilled Digital Marketing Strategist to drive digital-first campaigns and maximize the success of our latest product launch. As a key member of our marketing team, you will develop and execute data-driven marketing strategies to engage HCPs and patients, ensuring regulatory compliance and measurable impact.
Your Responsibilities
• Develop and implement a comprehensive digital marketing strategy to drive launch success and long-term brand growth.
• Collaborate with external vendors, agencies, and colleagues from other departments to ensure seamless execution of marketing initiatives.
• Manage relationships with internal teams and external partners to optimize digital channels, analyze performance, and refine campaigns to drive growth.
• Provide strategic recommendations on how to move forward based on data analysis and market insights.
• Translate clinical data into compelling content for various audiences (HCPs and patients).
Your Qualifications
• 5–7 years of healthcare digital marketing experience in the U.S. market, with expertise in regulated products (pharma/medical devices).
• Proven success in HCP engagement (webinars) and patient-focused strategies (social media, testimonials).
• In-depth knowledge of FDA marketing regulations.
• Proficiency in LinkedIn (HCP targeting), Facebook/Instagram/TikTok (patient education), YouTube (storytelling), and Google Analytics.
• Ability to develop clear, audience-specific messaging.
• Bachelor's or Master's degree in Marketing, Digital Strategy, Business, Life Sciences, or a related field.