Reporting Data Insights Analyst

3 weeks ago


Dubai, Dubai, United Arab Emirates geidea Full time
About Geidea

Geidea is a leading digital payment solutions provider that empowers businesses to succeed through innovation and customer-focused empowerment.

We make best-in-class digital payment solutions available for all by attracting and leveraging the best creative and entrepreneurial talent in the market.

Our solutions enable businesses of all sizes to get ahead and reach for more.

Our technology mirrors our people - Smart, Innovative & Forward Thinking.

Job Purpose

Support the business with data-driven insights. You will be responsible for ensuring data integrity, tracking customer journeys, optimizing media investment, extracting, and analyzing data to make recommendations for identifying new growth opportunities for the business.

Key Accountabilities and Decision Ownership
  1. Be responsible for maintaining and configuring Google products like Google Analytics (GA), Google Tag Manager (GTM), Data Studio.
  2. Ensure that GA / Tableau / C4C are set up with best practices and linked to other products correctly.
  3. Create GTM tags for new events related to new features, products, portals, and platforms.
  4. Create new Data Studio dashboards and display data in the best way possible.
  5. Ensure end-to-end tracking of all customer activities, journeys, and funnels on all products.
  6. Lead and facilitate migration and adoption of newer tracking technology.
  7. Coordinate with all other departments, especially product, data, and tech on new tracking requests and data projects.
  8. Lead all the data-oriented projects for the performance marketing team.
  9. Lead project tracker and issues tracker meetings with data, product, tech, and external partners.
  10. Perform quantitative analysis and monitor, mine, and present data to recommend improvements for driving growth.
  11. Understand the business model and the customer funnels to identify required step-changes for growth.
  12. Define OKRs and roadmap for the initiatives and experiments.
  13. Keep the company at the forefront of developments and adoption of the latest technology & standards.
Must Have Technical / Professional Qualifications
  1. Minimum 2 years of experience as a data reporting analyst.
  2. Digital Marketing knowledge preferable.
  3. Bachelor's degree in marketing or related field or equivalent level of experience, training, and education.
Core Skills Required
  1. Experience with Tableau, Power BI, SQL, Python is a must.
  2. Bachelor of Science/analytics from a reputable university.
  3. Good analytical skills and problem-solving ability.
  4. Understanding of digital platforms, marketing, and technology.
  5. Experience working with product, development, and data-oriented teams.
  6. Experience with quantitative analysis tools.
  7. Ability to answer unstructured business questions and work independently to drive projects to conclusion.
  8. Tremendous team player and positive can-do attitude.
Financial Factors of the Job
  1. Revenue
Key Success Factors
  1. Committing to time estimates of requests (100%).
  2. Closed requests VS received requests (quarterly measured and target is 90% of received requests).
Operational Factors of the Job
  1. Decision Making: Medium
  2. Execution: High
  3. Customer Interaction & Experience: High
  4. Products / Services Interaction: High
  5. Impact of the job: High


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