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Event Marketing Manager

2 months ago

Dubai, Dubai, United Arab Emirates dmg events Full time
Job Purpose

As a key member of the dmg events team, you will be responsible for developing and executing a comprehensive marketing strategy for a high-profile event within the energy portfolio. This is a critical time for the energy and hard-to-abate industries as they rapidly adapt and evolve to meet net-zero ambitions across the globe as part of the energy transition.

dmg events is committed to playing a key role in bringing together major stakeholders to meet critical decarbonisation goals. As a Marketing Manager, you will be instrumental in shaping the marketing strategy for the event, driving delegate sales, exhibition/sponsorship sales, and visitor attendance.

Key Responsibilities
  1. Develop and Implement Integrated Marketing Campaigns

Create and execute a multi-channel marketing campaign to promote the event, including exhibitor, delegate, and visitor campaigns.

Lead Generation and Marketing Planning

Develop a marketing plan to generate leads and engage with the team to ensure optimal marketing for each aspect of the event.

Budget Forecasting and Monitoring

Forecast and monitor the entire budget, marketing timeline, and media plan to ensure successful event execution.

Critical Path Analysis and Event Planning

Produce a critical path analysis for the event duration, covering key milestones and targets for revenue and statistics.

Lead Generation and Conversion

Utilize all channels to generate leads and meet event targets, ensuring a significant number of leads for sales from all marketing channels.

Marketing Campaign Structure and Budget Management

Build an effective marketing campaign structure using all channels, adhering to the allocated marketing budget and promoting the event through various mediums.

Data Management and Analysis

Manage the clean, verification, and build of the show database, ensuring a well-rounded data pool for all aspects of the event.

Partnership Negotiation and Contra Deals

Negotiate barter details with media partners and associations to increase the reach of the event through marketing channels.

Event Website Management and Digital Tools

Ensure the event website is fully up-to-date with the latest information, manage the integration of third-party modules, and utilize digital tools to enhance campaigns.

App Development and Adoption

Develop and manage a mobile app to display event content, analyze app adoption and usage rates, and ensure APIs are accurate and tested.

Marketing Collateral and PPC Campaign Management

Coordinate the design, production, and mail of marketing collateral, including sales brochures, conference brochures, and print advertisements, and manage PPC campaigns to generate traffic to the event website.

Onsite Support and Event Execution

Provide onsite support to ensure the smooth running of marketing-related activity, including registration, press office, research, placement of branding and materials, and sales stand management.

Requirements

Minimum Qualifications and Knowledge:

Marketing qualification is advantageous.

Minimum Experience:

2+ years in mid-manager level marketing.

Job-Specific Skills:

  1. Strategy creation and critical path analysis.
  2. Experience in the use of databases in both mass and targeted direct marketing campaigns.
  3. Experience managing the production of mobile apps and online registration systems.
  4. Website user experience.
  5. Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel.
  6. Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
  7. Excellent negotiation and relationship building skills.
  8. Strong attention to detail.
  9. Experience using an email service supplier (ESP) including setting up HTML & plain text emails.