Visual Merchandising Manager

3 days ago


Dubai, Dubai, United Arab Emirates Kiran Full time

About Our Client

Kiran is a leading retail company with a strong presence in the GCC market, offering customers an exceptional shopping experience. With over 270+ retail outlets and 400,000+ sq. meters of retail space, our client has established itself as a major player in the industry.

The company's purpose is to provide customers and their families with memorable shopping experiences, creating opportunities to fulfill their wishes and enrich their lives. Our client's steady growth is a testament to its resilience and success in creating an exciting future for its people and customers.

Job Purpose

We are seeking an experienced Visual Merchandising Manager to lead and oversee the operations of the entire visual merchandising and creative department. The successful candidate will be responsible for developing and implementing innovative visual presentation strategies, coordinating with key stakeholders, and creating demand for products.

Key Responsibilities:

Strategic:

  1. Innovative Store Displays: Develop and implement compelling store displays that showcase products in a visually appealing way, driving sales and customer engagement.
  2. Visual Merchandising Planning: Create a plan for visual merchandising floor sets, walk-throughs with key stakeholders, and game plans for operational steps.
  3. Creative Campaigns: Develop and implement creative campaigns that represent the Redtag brand across all channels and social media, adding commercial/brand value.

Financial:

  1. Financial Planning: Oversee the budget allocated to visual merchandising and creative, ensuring alignment with company objectives.
  2. Sales Optimization: Ensure that the visual merchandise/creative budget is managed to achieve the highest level of sales.
  3. ROI Management: Ensure that all social media activity represents a strong return on investment (ROI) in line with department budgets.

Operational:

  1. Team Leadership: Provide leadership and direction to the visual merchandise team, ensuring company strategies are well reflected according to standard VM guidelines.
  2. Brand Understanding: Establish an understanding of the brand among teams working with its core visual disciplines, styling, creative vision, and innovative ideas.
  3. Online-Store Alignment: Ensure that the online and store estate are aligned and managed accordingly, ensuring timely and relevant retail and e-commerce execution.
  4. Special Projects: Direct and drive the execution of special projects and in-store events with vendors and suppliers.
  5. VM Manager Alignment: Align with VM managers on strategies, budget, and timing, developing work plans and deliverables.
  6. Audit Compliance: Ensure adherence to audit guidelines through the layout of new stores, remodel, and category initiatives.
  7. Window Displays: Organize timely implementation of window displays and seasonal launches in-store.
  8. Creative Campaigns: Conceptualize creative campaigns and manage through to implementation, ensuring alignment with the Redtag brand values.
  9. Top Stores Optimization: Participate in top stores optimization, ensuring all visual merchandise changes in nominated stores are delivered on time.
  10. Trend Research: Liaise with the buying team regarding trends and production available for photo shoots and product handbooks.
  11. Visual Merchandising Innovation: Continuously expand through creativity and innovation in visual merchandise, brand campaigns, and social media standards using the latest tools and practices.

People Management:

  1. Team Leadership: Lead the visual merchandising teams in both creative and operational visual processes from conception to implementation.
  2. Social Media Leadership: Lead the Social Media teams in both creative and operational visual processes from conception to implementation.
  3. Cross-Functional Implementation: Work with the online team to ensure that all cross-functional implementation is delivered in a timely manner.
  4. Leadership Development: Demonstrate leadership skills and practices through hiring, developing, coaching, mentoring, and effective succession planning for associates.
  5. Training Programs: Facilitate seasonal training workshops and monthly merchandise strategy overviews through conference calls with area managers and the buying team.
  6. Visual Merchandising Training: Conduct visual merchandising training programs through periodic and regular travel to all relevant countries.

Qualification and Experience:

Education and Certification: Bachelor's degree preferably in Creative Arts or Marketing, Design, and Communications.

Knowledge and Skills:

  1. Microsoft Office
  2. Strong Organizational and Interpersonal skills
  3. Creative and Innovative Thinking
  4. Skilled in Digital and Visual Media
  5. Technological Skills including use of all Social Media Platforms
  6. Knowledge of Marketing and Advertising Mediums

Experience:

  1. 9 to 11 years prior experience working in retail with a focus on Visual Merchandising and Planning and Brand Creative.
  2. Experience working in Retail Stores in 'on the floor' operations on location shoots.
  3. A strong level of understanding within the social media channels relevant to fashion.
  4. Must have prior experience in Retail Visual Merchandising or Fashion Merchandising.

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