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Public Relations Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Binance Full time

We are seeking an experienced Public Relations Strategist to lead our communications strategy for the APAC market. As a key member of our team, you will possess deep expertise in regional media and the crypto ecosystem, strong storytelling abilities, and a talent for building both internal and external relationships.

Key Responsibilities
  1. Strategic Planning: Develop and implement a comprehensive PR strategy for the APAC market, aligning it with regional market strategies and overall company goals.
  2. Media Relations: Build and maintain strong relationships with regional media, KOLs, and key stakeholders.
  3. Content Creation: Develop and manage the editorial calendar for the regional market, creating high-quality content that showcases our brand's thought leadership.
  4. Crisis Management: Handle crisis communications effectively, including regulatory issues, by collaborating with internal stakeholders and the leadership team for rapid decision-making to protect our reputation.
Requirements
  • At least 10 years of experience in both in-house PR and agency roles.
  • Fluency in English is required to coordinate with overseas partners and stakeholders.
  • Degree or major in PR, Communications, or a related field.