Business Analytics Lead
6 days ago
Welcome to a world of business analytics where data drives decision-making.
We are shaping the future of everyday health by growing and innovating our global portfolio of category-leading brands through deep human understanding and trusted science.
About the RoleLeveraging the power of analytics to enhance business performance through identified consumer and customer-led opportunities resulting in improved profitable growth.
Key Responsibilities- Act as an integral part of the team, becoming a key advisor and business partner by supporting brand decisions with analytics.
- Strong business partnership with marketing & commercial leads for monthly deep dives on MPR (Market Performance Report).
- Translate data to action by becoming an expert in pricing-related analytics, including scenario testing, price elasticity, strategic & tactical pricing analysis, and leading the annual strategic pricing review.
- Serve as the key point of contact on mix modelling (MMM) consumption and demand analytics, partnering with local teams to implement learnings and best practices.
- Distil complex volumes of data into actionable insights for partners.
Education and Experience:
- Bachelor of Marketing Science/Statistics.
- 7 years of experience within Consumer Healthcare or FMCG.
- Knowledge of PBI or Python is a plus.
Essential Skills and Abilities:
- Prior experience in analytical methodologies and analysis techniques.
- Excellent storytelling skills to translate data into compelling arguments.
- Ideally client-side exposure that brings the individual closer to actual business delivery and impact.
- Strong oral and written communication skills and the ability to influence peers and upwards.
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