Content Marketing Specialist

3 days ago


Dubai, Dubai, United Arab Emirates Canonical Full time
About the Role

As a key member of our team, you will be responsible for developing and executing content strategies to engage audiences, promote key messages, and support organizational goals.

Key Responsibilities
  • Develop, schedule and publish content across multiple social media platforms to reach and engage with diverse audiences.
  • Share regular updates and reporting on social media metrics, content performance, and campaign results to ensure alignment with business objectives.
  • Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions through data-driven insights and creative content.
  • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action.
  • Execute A/B and multivariate growth tests to measure the effectiveness of content and identify areas for improvement.
  • Foster strong relationships with stakeholders and communicate effectively across diverse teams to achieve common goals.
Requirements
  • Understanding of social media and communications best practices to develop and execute effective content strategies.
  • Hands-on knowledge of social media management tools like Sprout Social, and web analytics tools (social and web like Google Analytics).
  • Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram, and Reddit.
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective.
  • Understanding of educational content funnels, and using video as a core social media marketing asset.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse teams.
  • Excellent verbal and written communication skills, strong content marketer.
  • Affinity for planning is a must, experience with project management tools like Jira is an advantage.


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