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Product Development Manager

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Role Overview

We are seeking a highly skilled Brand Manager to lead all aspects of marketing related to our company's brand. This role will focus on developing and executing effective brand strategies, managing marketing campaigns across multiple platforms, and ensuring that our products and services align with customer expectations.

Responsibilities:

  1. Develop and Execute Brand Strategies:
    • Create comprehensive brand strategies that align with our company's objectives and resonate with target audiences.
    • Utilize data and analytics to inform decision-making in crafting brand strategies.
  2. Manage Marketing Campaigns:
    • Create, plan, and execute data-driven marketing campaigns across diverse media platforms, including print, broadcast, and online channels.
    • Leverage data analysis to measure and optimize the effectiveness of marketing campaigns.
  3. Create Brand Identity:
    • Shape the brand's identity, ensuring it accurately represents our company's values, mission, and vision.
    • Oversee the development of brand guidelines with a data-centric approach to maintain consistency.
  4. Align Products and Services:
    • Ensure that products, services, and product lines under your purview align with the brand and meet the expectations of current and potential customers.
    • Collaborate with product development and sales teams, using data insights to guide alignment efforts.
  5. Apply Technical and Data-Driven Expertise:
    • Demonstrate proficiency in data analysis tools, marketing analytics, and customer insights.
    • Utilize technical skills to implement data-driven marketing strategies and campaigns.

Requirements:

  • • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • • Proven experience in brand management, marketing, or related roles with a strong emphasis on data-driven decision-making.
  • • Must have consumer goods and e-commerce knowledge and experience.
  • • Strong analytical, strategic, and creative thinking abilities.
  • • Excellent communication and interpersonal skills.
  • • Proficiency in market research and data analysis.
  • • Ability to manage cross-functional teams and collaborate with various stakeholders.
  • • Demonstrated success in developing and implementing successful brand strategies with a technical and data-driven approach.