Omni Channel Experience Lead
7 days ago
We are looking for a skilled Omni Channel Marketing Lead to join our team at BFL Group.
Role Summary
This role will be responsible for developing and executing an omni-channel marketing strategy that integrates digital and offline marketing efforts to create a seamless customer journey across all touchpoints.
Responsibilities:
- Develop and execute omni-channel marketing campaigns that align in-store, e-commerce, mobile, social media, CRM, and digital marketing efforts.
- Lead customer single view project with transformation team and all required stakeholders.
- Guide and train teams through case studies and examples on the importance of omni-channel.
Requirements:
- 4+ years of experience in marketing with a strong focus on omni-channel and digital transformation.
- Retail industry or offline and online combined exposure is a must.
- Proven expertise in leading and executing integrated marketing campaigns across multiple touchpoints.
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