Strategic Marketing Lead

1 week ago

Dubai, Dubai, United Arab Emirates beBee Careers Full time
Strategic Marketing Manager - Middle East

A highly skilled marketing professional is required to drive the development and execution of strategic marketing initiatives that stimulate pipeline growth, enhance brand awareness, and establish a strong presence within the region.

This role demands a deep understanding of the Middle East market, business culture, and customer behaviors. The ideal candidate will possess a proven track record of managing end-to-end marketing campaigns, account-based marketing, event management, and content creation.

Key Responsibilities:Pipeline Generation & Brand Awareness
  • Event Management:
    • Develop and execute high-impact regional events to engage target audiences, including conferences, webinars, and the company's official Summit.
    • Oversee the company's participation in third-party industry events to ensure strong ROI and brand visibility.
  • Paid Campaigns:
    • Collaborate with global marketing teams to strategize and implement targeted paid campaigns optimized for the Middle East audience.
    • Leverage digital and offline marketing channels to drive engagement and pipeline growth.
Cross-Team Collaboration & Enablement
  • Sales Alignment:
    • Work closely with sales teams to ensure marketing initiatives directly support sales objectives.
    • Equip sales teams with localized marketing materials, insights, and tools to enhance their outreach and engagement efforts.
  • Partnerships & Alliances:
    • Build and maintain strong relationships with key partners and industry influencers to amplify the company's presence in the region.
Success Metrics
  • Pipeline Growth: Demonstrate measurable impact on pipeline creation acceleration and revenue contribution.
  • Brand Awareness: Expand the company's visibility and influence within the Middle East market.
  • Campaign Effectiveness: Track and analyze the performance of marketing initiatives to optimize ROI and drive continuous improvement.

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