Digital Marketing Specialist
5 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Skills Hub Recruitment Solutions. The successful candidate will be responsible for developing and implementing marketing campaigns that promote our company's products and services.
Main Responsibilities:
- Develop, implement, and manage digital marketing campaigns to drive website traffic and acquire leads.
- Enhance brand awareness within the digital space through social media and content marketing.
- Measure and report on the performance of all digital marketing campaigns using Google Analytics.
- Manage and oversee social media accounts, including creating and curating engaging content for various platforms.
- Collaborate with the design team to produce high-quality graphics and videos for marketing campaigns.
- Monitor SEO and user engagement, suggesting content optimization strategies to improve online presence.
- Stay up-to-date with the latest social media best practices and technologies to ensure effective marketing strategies.
- Communicate with industry professionals and influencers via social media to build strong relationships and networks.
- Analyze long-term needs of the company's social media strategy and provide quarterly reports to management and executive teams, outlining necessary changes to the digital marketing plan.
Requirements:
- Proven work experience as a Marketing Officer, Social Media Officer, or similar role.
- Hands-on experience in content management, including delivering creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Familiarity with web design principles and online marketing channels.
- Analytical and multitasking skills, with a BSc degree in Marketing or relevant field.
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