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Digital Marketing Specialist
2 weeks ago
We are seeking a skilled Marketing Manager to develop and execute campaigns that drive lead generation and brand awareness in the competitive cybersecurity space. This role offers the opportunity to work with a pioneering force in post-quantum cryptographic solutions and contribute to securing enterprise digital environments.
Main Responsibilities:- Marketing Strategy Development: Create comprehensive campaigns that support business development and sales efforts, focusing on clear, measurable outcomes.
- Content Creation & Management: Develop high-quality content that showcases expertise in post-quantum cybersecurity, including blogs, whitepapers, case studies, and social media.
- Digital Marketing: Manage SEO, SEM, social media, and email marketing to drive traffic, generate leads, and increase engagement, ensuring measurable results.
- Event Management: Plan and coordinate participation in events, webinars, and conferences to boost visibility and generate leads.
- Lead Generation & Nurturing: Execute demand generation strategies to generate and nurture leads through the sales funnel, focusing on conversion and revenue.
- Market Research & Analysis: Conduct research to identify trends, competitor activities, and customer needs, refining strategies for greater impact.
- Performance Metrics & Reporting: Track and analyze campaign effectiveness to ensure ROI and continuously optimize performance.
- Experience: At least 7 years in marketing, preferably in a cybersecurity startup/scale-up, with a focus on measurable results.
- UAE Experience: Minimum 3 years in the UAE, with knowledge of local market dynamics.
- Cybersecurity Knowledge: Understanding of cybersecurity trends and challenges for targeted campaigns.
- Digital Marketing Expertise: Proficient in digital tools (SEO, SEM, CRM) with a record of achieving outcomes.
- Content Marketing: Experience in creating content for technical and business audiences.
- Analytical & ROI Focus: Skilled in tracking ROI, analyzing data, and optimizing campaigns.
- Adaptability: Comfortable in dynamic startup environments, with flexibility to pivot strategies as needed.
