Regional Public Relations Manager
5 days ago
About Us:
Cartier is a luxury goods conglomerate that values diversity, creativity, and excellence. We are a global organization with a rich history, committed to pushing boundaries and fostering growth.
We are seeking an experienced Regional PR Project Manager who will contribute to building our editorial and people of influence strategy, creating synergies between regional and markets PR teams to maximize our editorial exposure and continue building our image and desirability.
Your Key Responsibilities:
- Regional Press Management & Relations
- BUILD efficient relationships with Press and leverage media investments.
- Create and adapt exclusive communication angles of the Brand.
- Manage editorial projects, organize photo shoots.
- Arrange interviews with Maison's spokespersons / follow-up on editorials after.
- Press trips organization: International and Regional product launches, High-Jewelry events, exhibitions, Watches & Wonders, Corporate events, etc. in collaboration with VIP/Experience Team.
- Manage International, Regional, Local event guests list.
- Research and analysis: media trends, competitors reviews and regular monitoring of Brand's PR rankings.
- Raise awareness on Maison's corporate commitments and support on special activations around them (Cartier Women's Initiative, Women's Pavilion, Cartier Foundation, etc.).
- Regional People of Influence Management & Relations
- Define the yearly People of Influence strategy in collaboration with Head of PR and local markets (including key communication moments / key products launches during the fiscal year).
- Identify relevant People of Influence for the Region as well as for the Markets.
- Keep relations with influencers agencies.
- Cross-Divisional Cooperation
- BUILD efficient synergy with Media department, align on the main titles and investments approach.
- Regular updates on products launches calendar with marketing team for 3 categories: Jewelry, Watches, Accessories.
- Close collaboration with Creative Communications, VIP Experience and Finance Team.
- Regular follow-ups with Markets, strategy alignment and adjustments (when necessary).
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