Brand Management Leader
2 weeks ago
The role of the Brand Management Leader is to oversee the strategic direction and management of a comprehensive brand portfolio. This involves developing and executing robust brand strategies, ensuring that the brands reflect the company's vision and elevate its presence globally.
">This leader will be responsible for positioning the company's diverse portfolio to resonate across local and international markets. They will also lead initiatives to position the company as an industry leader, aligning brand messaging with broader business objectives.
The Brand Management Leader will oversee brand guidelines to ensure consistent application across all channels, both online and offline. They will collaborate cross-functionally with business units and senior stakeholders to launch and amplify new brand initiatives and properties within the company's portfolio.
This leader will establish frameworks for creating and developing new brands within the company's portfolio, from initial concept through market launch. They will also lead and manage trademarking and intellectual property processes for all brands, coordinating with legal teams and external agencies to secure and protect brand assets.
Key Responsibilities:
- Develop and execute robust brand strategies for real estate and community brands, ensuring they reflect the company's vision and elevate brand presence globally.
- Lead initiatives to position the company and its sub-brands as industry leaders, aligning brand messaging with broader business objectives.
- Oversee brand guidelines to ensure consistent application across all channels, both online and offline.
- Collaborate cross-functionally with business units and senior stakeholders to launch and amplify new brand initiatives and properties within the company's portfolio.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Masters degree is a plus.
- 10+ years of experience in brand management and content strategy, with a minimum of 5 years in a leadership role, working within Marketing and Corporate Communications.
- Proven experience managing complex brand portfolios within real estate, community development, or mixed-use environments.
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